(CHICAGO) - Gems One Corporation, a global diamond jewelry manufacturer with facilities in Mumbai, Hong Kong, Bangkok, and New York City, launched their new Rhythm of Love brand of diamond jewelry at the Smart Show in Chicago.
According to Anuj Jain, Gems One’s President, “the special mechanism used to create the ‘vibrating diamond’ look in the manufacture of Rhythm of Love represents the next big thing in diamond jewelry, and we are extremely happy to be able to bring this to independent jewelers.”
George Prout, Vice President of Sales and Marketing, added: “We know the sightholder community is devoting considerable resources to launching this look in the major chains and department stores this fall. We recognized that this would be important months ago, so we’ve been busy creating social media, mobile, and TV-based consumer advertising platforms, as well as print and web-based advertising vehicles.
“In this way, our customers will not only have the right product at the right prices when the trend takes off; they’ll also have the marketing tools needed to communicate the fact that they have it, so they can dominate their local markets.”