Remember that time you bought that cheap power drill? Or that $10 purse or that $15 toaster. What happened? It broke and your toast caught fire. When you bought that cheap drill were you really saving money? NO! This is what you should remind customers when they are in your fine jewelry store.
When on a diet, you might not keep to the diet 100%, but every salad you have is a step in the right direction. It’s the same with ethically sourced gold and gems! Your whole store might not be “green”, but why not one showcase? I think the problem is that the mining and sourcing problems seem so big that jewelers are too paralyzed to do anything. You don’t need to save the planet, but each responsible gem you buy is one step closer to a healthier world.
A jeweler by any other name
What’s in a name? A lot! Nicknames are usually reserved for our friends. Show your customer how friendly you are by using a nickname! It will help your customers relax. This is important as many guys are already intimated when in a jewelry store.
Who does not love a “Best Of” special? Well here you go! Here are Aleah Arundale’s favorite sales tips from her life in jewelry.
#1 Make your customers feel important. People buy jewelry to feel important, attractive, rich. You can sell the feeling of importance by asking people their opinion. Try asking your customer something like, “Oh, I just finished these two ads. Which do YOU like better?” Even something as simple as, “Will you hold this,” can make people feel more important and more comfortable in your store.
