A jeweler by any other name
What’s in a name? A lot! Nicknames are usually reserved for our friends. Show your customer how friendly you are by using a nickname! It will help your customers relax. This is important as many guys are already intimated when in a jewelry store.
Who does not love a “Best Of” special? Well here you go! Here are Aleah Arundale’s favorite sales tips from her life in jewelry.
#1 Make your customers feel important. People buy jewelry to feel important, attractive, rich. You can sell the feeling of importance by asking people their opinion. Try asking your customer something like, “Oh, I just finished these two ads. Which do YOU like better?” Even something as simple as, “Will you hold this,” can make people feel more important and more comfortable in your store.
