07242016Sun
Last updateWed, 20 Jul 2016 10pm

Bill Warren

Hey vendor - don’t forget, we’re the customers here

WarrenFor some time now there has been quite a bit of talk among retailers about how a great many of our vendors seem to have forgotten who their customer is!  Even more importantly, it seems like we retailers are being dictated to in such a manner that 15 years ago would have never been thought possible. What am I referring to? Simple - vendors seem to think they can dictate how we buy from them, how much we buy, when we will buy, how we market the product, when we’ll market the product and the cycle just goes on and on and on!


How to squeeze everything you can out of everything you’ve got

Many years ago as a kid I went on a road trip with my father who was a long haul truck driver. While traveling up Interstate 40 at a pretty good clip of speed, I noticed an older, compact foreign car pull out in the lane to pass us. This seemed quite remarkable to my young mind at the time because my father in his big rig was already doing well over 80 miles per hour! 

How to find the “Place of Power” in your market

How does one come to find their own place of power in the jewelry market they serve? It isn’t such an easy question and many factors must be considered. I struggled with this very question for a long time until I finally reached the answer for my store.

A few questions you might ask yourself in determining where your place of power could be:

Your greatest victories often come after your darkest hours

Success in business (and in life) usually comes after some of your biggest trials and tribulations. Each of us must make the choice daily to succeed in our chosen calling of being an independent jeweler. It often seems like the things that worked yesterday are no longer effective today. We constantly need to be learning and improving ourselves and our businesses.

The allure of “The Magic Bullet”

How many of you have had this thought: “Some day my jewelry store will be humming with biz and when I get there, I can lay back and just watch the profit roll in. All I’ve got to do is find the magic bullet to get me there!”

Yes, I’m guilty of thinking this thought more than once, and its something I often hear from other jewelers. So many of us think that “when we get there” we can lay back, take it easy and not have to push so hard.  Well friends, I don’t have a magic bullet to give you, but perhaps I can share a few things that will make your biz more fun and more profitable!

A “Goodwill” promotion that works!

Let me ask you a question. How would you like to do a promotion that brings instant “Goodwill” to your store from clients?  Did I mention that it is also very profitable not only in “Goodwill,” but gross profit as well?  Did I also mention that it costs very little to do?

How to reinvent the wheel in your store

Do you ever wonder about ways you can improve your business?  You sit and think about it, but you’re just not sure what to do?  As I write this article, the New Year has recently started and I find myself being reflective about things, but looking forward as well.  Many things we tried in our jewelry store worked well last year, but some of the marketing, strategies and events were clunkers just like any other business has.

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