By this time, you most likely have examined the statistics from the holiday season. In looking over those products for which customers demonstrated a greater appreciation, take a fair amount of time to reflect upon precisely where shoppers parted with their cash and where merchandise took up a greater amount of your store’s real estate without rapid churning through your inventory. In your looking, physically relocate items that are HOT! to more prominent locations on your sales floor. (Hopefully, while you and your staff are doing this physical relocation, you are also cleaning, polishing, and updating your displays!) In both groups, the bread and butter group and the real estate hog group, what specifically do you notice as differences between the two groups? Is it style? Is it purpose? Is it manufacturer? Is it personalization options? What observations, backed by statistics, do you note between the two groups?