Understanding the subtleties of quality customer service is essential to consistently providing the positive interaction, which builds your reputation and renown throughout your customer base. Customers clamor to receive great customer service all of the time. Clearly, great customer service is recognized when extra touches are added which rock the customer in positive ways. It is a great experience to provide customer service that merits positive feedback from the customer to the company, the management, other customers, the salesperson, and anyone else who will listen. So what are the basic qualities of fabulous customer service?