In the current retail environment I truly believe that customer service has gotten so bad that our customers have actually learned to expect lousy customer service. I also believe that when a customer gets great service it freaks them out and will actually cause customers to spread the word and to shop at that particular retail outlet over and over again. I have been to all the seminars and done the research on Facebook, Twitter and other social networks, newspaper, radio, television, billboards, etc. that make terrific claims on advertising and marketing. However, I will go to the grave believing that there isn’t a more effective, cost efficient form of advertising than one human being telling another human being what a great experience they had at ABC Jewelry Company.