Last updateWed, 22 Nov 2017 7am

Brad Huisken

Effective Clienteling

In today’s retail jewelry environment a retailer has to look at every opportunity possible to create sales. One of the most misunderstood strategies is clienteling via the telephone. Far too often a retail jewelry store owner gets all excited to start a telephone campaign and it actually hurts the store more than it helps.

Retaining Customers

I don’t know if you realize it, but there is a major controversy between to retail schools of thought. One thought is that price is king and customer loyalty is dead. The other thought is customer loyalty is alive and well, professionalism in many organizations is what is dead. I believe the second is true, that customer loyalty is alive and well.

It’s the little things!

In the current retail environment I truly believe that customer service has gotten so bad that our customers have actually learned to expect lousy customer service.  I also believe that when a customer gets great service it freaks them out and will actually cause customers to spread the word and to shop at that particular retail outlet over and over again. I have been to all the seminars and done the research on Facebook, Twitter and other social networks, newspaper, radio, television, billboards, etc. that make terrific claims on advertising and marketing. However, I will go to the grave believing that there isn’t a more effective, cost efficient form of advertising than one human being telling another human being what a great experience they had at ABC Jewelry Company.

It’s all about people!

Finding great people has never been as big of an issue as it is today. The day of operating a jewelry store with clerks is long gone. It is the day of the jewelry sales professional. Putting people in the right positions has always been a very difficult part of owning and managing a jewelry store. Keeping great people is even more difficult. It seems as though the great people are always on their way to bigger and better things and/or just passing through.

13 questions to consider for self-improvement!

This issue I thought I would share with you something I published several years ago. Many people still have these questions hanging on the wall in their offices and think about them on a regular basis. I don’t know where I originally ran across these questions, but I know that I personally look at them often. I hope you enjoy them and they make a difference for you.

Make 2014 your best year ever!

Last year is gone. Some of you are glad to see it go, others may have had their best year ever, or maybe you broke even. It really doesn’t matter. The past is behind us and there is nothing we can do to change history. You can, however, make the decision to make this year your best year ever. Keep in mind though that in life nothing ever changes until you decide that it needs to change.

Sales Contests


Sales contests are a means by which you can increase sales and/or profits while at the same time making the job fun for your salespeople.  Salespeople overall are very competitive by nature and it is to your advantage to make the most of this competitive spirit.