Over the years we have been trained to understand the four basic personality types. Some use animals such as lions, monkeys, giraffes and turtles; others use Dominant, Expressive, Amiable and Analytical. These training methods have been very effective in understanding your customers and teaching you how to meet their needs. However, times have changed and with it so has the world around us. What we find is that the pressures of the modern day world can often alter many of our customers’ personality types. No one ever seems to be the same at all times. Without a clear understanding of this we find ourselves failing to meet our customers’ needs by using basic personality training. It only takes one bad experience to lose a customer for life.