Last updateWed, 15 Nov 2017 6am

Chuck Koehler

The Retailer’s Perspective: When your competitors go out of business

Sometimes it’s good, sometimes it’s sad. Sometimes it was expected and sometimes it was out of the blue. What I’m talking about is how do you capitalize on your competitors going out of business? I had a lot of calls before the holidays about how to handle it. Turns out, the same thing was happening right here in my hometown and I didn’t have an answer.

The Retailer’s Perspective: So, where do we go from here?

It’s a new year and a new me? Hah! I’d like to think so, but since I’ve never changed with the changing of the calendar before, I’m going to just assume this new year will be no different. So what will this new year bring? Well, I’m no expert, but I stayed in a Holiday Inn Express last night, so here’s what I’m thinking.

The Retailer’s Perspective: Here we go again

It’s Christmas time once again and the media for the last month or so has been going on and on about how the major retailers are starting earlier with their Christmas sales and promotions this year than they did last year. Hah! The big box retailers start earlier every year. Heck, in a few years they are going to stop promoting this Christmas and start promoting next year already. And, as per the trend of the last 10 years or so, the experts say that most people are going to buy the majority of their Christmas gifts online this year. Those big box guys have huge dedicated staffs devoted to address and balance out the online vs. brick-and-mortar mix. These retailers spend millions and millions of dollars to research and reach their customer base. So, how does an independent retailer like you and me figure it all out? Beats me!

The Retailer’s Perspective: How is one to cope?

I was hosting a training class recently and I told everyone in attendance that they needed to have something to write with because there would be a test afterwards. Now, when I say, “you need something to write with,” what I mean is get a piece of paper and something to write with. Only 2 out of ten did what I told them to do. Are those other 8 people deaf or something? Nope, it’s just a different world nowadays.

Seven of those 8 people did exactly what I told them to do; they just did it without a pencil and a piece of paper. All but 1 of them used modern technology to take notes. And that 1 holdout that didn’t use technology or a pen and paper failed the test in case you’re wondering.

The Retailer’s Perspective: This world is a changing

For some reason, the word Morehead keeps popping up in my life. I’ve written many articles citing the wisdom of Lisa Morehead of Masman Jewelers in Morgantown, WV. I’ve got clients in Morehead City, NC. I know a few people that have graduated from Morehead State University. And now, the small city of Morehead, KY, a few hours north of me, finds itself thrust into the spotlight of the nation.

The Retailer’s Perspective: You’ve gotta love the Internet

I swear the worst thing I think the Internet has given the world is the ability to research and self-diagnose all that ails us. If my head hurts, I don’t use my phone to check with my doctor. I use my phone to check with WebMD. “OH NO! Not that. Please be anything but that!” 

No matter what the problem or the situation, you can find an answer online. It’s usually the wrong answer mind you, but it’s an answer none the less. I admit I’m as bad as the next person about doing it. But to tell you the truth, I hate it when people do it to me. Here’s what I mean.

The Retailer’s Perspective: Oh, I caught you at lunch

Yes, you did, so let’s wrap this up real quick…SAID NO CUSTOMER EVER! I swear, I don’t know what gets into people when they see someone eating their lunch that brings out the Chatty Cathy in them. They’ll tell you things that they wouldn’t tell their priest in a confessional booth. If you were just standing behind your showcase waiting for your next customer to walk through the door, they wouldn’t give you the time of day.  But, put some lunch in front of you, and its game on.