It’s Christmas time once again and the media for the last month or so has been going on and on about how the major retailers are starting earlier with their Christmas sales and promotions this year than they did last year. Hah! The big box retailers start earlier every year. Heck, in a few years they are going to stop promoting this Christmas and start promoting next year already. And, as per the trend of the last 10 years or so, the experts say that most people are going to buy the majority of their Christmas gifts online this year. Those big box guys have huge dedicated staffs devoted to address and balance out the online vs. brick-and-mortar mix. These retailers spend millions and millions of dollars to research and reach their customer base. So, how does an independent retailer like you and me figure it all out? Beats me!