Last updateWed, 24 May 2017 2pm

Chuck Koehler

The Retailer’s Perspective: July, 2012 - Looking Back...

Ten years ago, for reasons unbeknownst to me, I submitted a column to jewelry industry newspaper called Southern Jewelry News.  My favorite columnist Martha Richardson had just retired and I wondered if anyone else missed her column as much as I did.  Since it always seemed that everything that happened in her store also happened in mine, I thought I’d give writing a similar column a shot.  So, on my 10 year anniversary I thought I’d look back and review what was going on every July for the last decade.  Let’s take a look...

The Retailer’s Perspective: The color of money

You know, I’ve been doing this self-employed thing for decades now.  I’ve had my successes and I’ve had my failures.  I’ve had my ups and downs, but I’ve gained a tremendous amount of experience along the way.  Yet, it still amazes me to this day how people, with little or no entrepreneurial experience, try to tell me what I’m doing wrong.  And it usually takes the form of this phrase;

The Retailer’s Perspective: Do you charge for appraisals?

Hi.  My name is Chuck, and I’m an addict.

I’m addicted to those shows about people that buy storage units, shows about pawn shops, and those shows about rummaging through old barns and such.  But something about each and every one of those shows drives me crazy - the “I need to take this to an expert to get it appraised,” part.

The Retailer’s Perspective: Going down the Internet road

As I’m coming to grips with this thing called the Internet, I’m realizing a lot of things. For starters, it’s out of my hands. It’s just something I’ve got to deal with whether I want to or not. It’s here to stay and you either get your business on the bandwagon or you walk into one of those big box, chain jewelry stores in the mall and say, “Can I get an application?”

The Retailer’s Perspective: Feeling like a ‘Bid-ness’ man again

There’s a strange feeling that I’ve been getting lately. It’s like dejá vu. It’s like something I’ve felt before, but not in a long time. It’s hard to describe. It’s... well, it’s a feeling of finally moving forward again. It’s kind of like I felt when I first became a businessman 30 years ago. Back when I thought I was gonna set this industry on fire. How about a little history...

The Retailer’s Perspective: A newbie perspective

I’ve had the pleasure the last several months of having a fresh faced jewelry industry newbie working in my store. Usually, the people around me on a day to day basis have been doing this jewelry thing as long as I have. They, like me, no longer have the stars in their eyes when it comes to jewelry. But it’s funny how having a newbie around makes you remember what it was like to have those stars in your eyes and be reminded of some of the subtle nuances of our industry. A few observations....

The Retailer’s Perspective: How do I attract customers in 2012?

Just so you know, the title of this month’s column is not a statement, it’s a question. What is the newest thing I have to figure out in order to drive customers to my business?

I started in this business in 1978 when cable TV was pretty new and we finally had 24 channels instead of 3. But, in the year 2012, as a single store retail operation, I just can’t keep up with everything. It makes me think about how easy it used to be. But, back in 1978, I used to think it was hard.