Last updateSun, 30 Apr 2017 11pm

Crystal Vilkaitis

5 Tips to Optimizing Your Email Marketing Efforts

Crystal headshotEmail marketing is a great way to bring customers into the store or get t hem to buy online. We’re finding higher conversion rates of people who were referred to a retailer by an email versus social media, showing the importance of using this digital marketing tool.

Collecting email addresses is also important because it builds a dependable platform, one that you own versus a non-dependable platform like Facebook, Pinterest, Twitter, etc. At any time these non-dependable platforms can shut down, change so you have to pay for exposure or they could get hacked. If one day Facebook shut down completely, do you have your own database to market to, or would you have to completely start over?

3 Facebook ads to generate local foot traffic

If you own a brick-and-mortar store, one constant goal is to increase foot traffic and raise local awareness.

There are a lot of ways to get in front of people who live in your town or city, but often they’re either very hard to track the effectiveness (ROI - return on investment), and/or they can be very costly.

When it comes to Facebook Ads, there are three specific ads you can run to reach locals, and the great thing about using this platform to market is that you can track how many people saw the ad, clicked on it and even came in and made a purchase.

Here are three Facebook Ads to run to generate local foot traffic.

Facebook Ad types and how to effectively use each

Ads are an important part to your success marketing on Facebook. Since organic (free) reach has dropped significantly over the past year and a half, you’ve got to pay to get more people to see and interact with your posts.

The good news is the Facebook Ads platform is extremely targeted, even allowing you to advertise to your current e-mail list or website traffic (called Custom Audiences). Before going over specific ad types, it’s important to really understand your goals. Why are you using Facebook ads? Here are some possible reasons:

3 ways to successfully use Instagram to market your products and store

By Crystal Vilkaitis, owner of Crystal Media, founder of Social Edge and RDI Diamond’s resident Social Media Expert

Instagram can be a great tool to boost exposure, connect with locals, drive traffic into your store and even sell merchandise. There are several ways to use Instagram, for example you can use the mobile app to edit photos or videos, connect with bloggers to gain free press, network with customers and find new ones, market research to see what trends and products consumers are wanting and for selling items in-store or online.