Last updateWed, 20 Sep 2017 7am

Diana Jarrett

The Story Behind the Stone: Jewelry for art’s sake

Jewelers are always assessing and reassessing who their consumer is - and what demographic does their product line actually appeal to? Shopper’s tastes and buying habits are in a permanent state of flux. So retailers must regularly re-assess how their inventory appeals to their customers and be willing to make shifts in their buying patterns to accommodate market trends.

The Story Behind the Stone: Mint condition

Green beryl is called emerald. Or is it? An online search of green beryl -v- emerald will yield as many potential answers as search results itself. The naturally verdant gemstones were popular way before Cleopatra staked a claim and hoarded the colorful sparklers. Royalty has latched onto these lively stones ever since; adoring the insinuations that the color hints to new birth, spring, and life in general.

The Story Behind the Stone: Pillow Talk - The art of the cushion cut

Cushion cut diamond earrings grace the red carpets often and are popular with the Hollywood crowd. Diamonds are always the right choice for stylish events, but celebrities and all diamond lovers want unique ways to wear their favorite stone. Cushion cut diamonds provide a distinctive way in which to enjoy these icy treats.

The Story Behind the Stone: Something old, something new, something fabulous... something blue

Bridal wear is pretty predictable stuff. Pure white diamonds, demure pearls, that’s about it. But Yael Designs saw a way to infuse just the right touch of color, bringing renewed excitement into bridal accessories. It also provides a bride with ‘something blue’ to boot.

The Story Behind the Stone: Pretty Prehnite

Jewelry collectors are an adventurous lot today - boldly going where no gemstone fan ventured before. Sure you can pick up amethyst or citrine. They are glittery specimens for the jewel box. But for those of you yearning for highly individualized stones, consider the elusive and delicately toned prehnite.

The Story Behind the Stone: Keeping it personal

Consumers are more savvy than ever. They value shop today, and the jewelry items they self-purchase or give as gifts must be meaningful. When jewelry was first made centuries ago, all adornment was highly individual with the owner in mind. Because that one item was made with just one person in mind.