Columnists George Prout

George Prout

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# Article Title Date Author
1 Applied Marketing 101: Understanding the implications of the Signet acquisition of Zales May 2014 George Prout
2 Applied Marketing 101: It’s time to start actually selling on the Internet (Part 1) Mar 2014 George Prout
3 Applied Marketing 101: The incipient attack of the yellow, green and purple diamonds Jan 2014 George Prout
4 Applied Marketing 101: Quod Erat Demonstandum Nov 2013 George Prout
5 Applied Marketing 101: December 2013 forecast Oct 2013 George Prout
6 Applied Marketing 101: The extraordinary power of Gift-with-Purchase offers Sep 2013 George Prout
7 Applied Marketing 101: Diving for PURLs Jun 2013 George Prout
8 Applied Marketing 101: The next three stone May 2013 George Prout
9 Applied Marketing 101: Strategies for competing with the Majors for Bridal Sales (part 1) May 2013 George Prout
10 Applied Marketing 101: How to offer credit like the chain stores Apr 2013 George Prout
11 Applied Marketing 101 - The view from Vicenza Feb 2013 George Prout
12 Applied Marketing 101: The disappearance of the big spenders Feb 2013 George Prout
13 Applied Marketing 101: 2013: The incipient arrival of the digital natives Jan 2013 George Prout
14 Applied Marketing 101: Using value and price to drive traffic (Part 2) Dec 2012 George Prout
15 Applied Marketing 101: Using value and price to drive traffic (Part 1) Oct 2012 George Prout
16 Applied Marketing 101: The view from England Oct 2012 George Prout
17 Applied Marketing 101: A credit program that competes with the malls Jun 2012 George Prout
18 Applied Marketing 101: The view from Hong Kong Apr 2012 George Prout
19 Applied Marketing 101: Probability and the primate brain Mar 2012 George Prout
20 The Sword of Damocles Feb 2012 George Prout
21 Applied Marketing 101: An empirical approach to December reorders Dec 2011 George Prout
22 Applied Marketing 101: In search of an effective private label credit program Nov 2011 George Prout
23 Applied Marketing 101: The Chocolates are coming! Oct 2011 George Prout
24 Applied Marketing 101: A foolproof method for increasing your bridal business Sep 2011 George Prout
25 Applied Marketing 101: How Neurophysiology impacts advertising effectiveness Aug 2011 George Prout
26 Applied Marketing 101: The QR code/mobile tagging revolution part II Jul 2011 George Prout
27 Applied Marketing 101: Beads and the Product Life Cycle Curve Jun 2011 George Prout
28 Applied Marketing 101: How this funny looking little ink spot is about to change Everything May 2011 George Prout
29 Applied Marketing 101: The Social Media Marketing Model Mar 2011 George Prout
 
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