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Last updateWed, 29 Mar 2017 1pm

Howard Kelrick

24 Karat Corner: An off the rack world

Last night, after a vigorous twenty minutes of racket ball, the boys and I went out to dinner.  After ordering, the conversation turned to the normal topics, and my friend Mel wondered aloud why he still couldn’t meet a suitable girl.

By suitable girl, he meant, of course, the perfect girl.  So, while its nice to dream about finding that one girl who scores a perfect ten in all the important categories, the fact is, we are living and searching in an off the rack world, and customization just isn’t an option.


24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S. What in the world is a “cashier’s” check?

My nephew is a bright kid.  He can type over 100 words a minute just by using his thumbs!  And, he often calls me for advice.  Yesterday, he called me with an odd question.  “Where do I get a cashier’s check?”  Apparently, he was trying to rent an apartment in New York City, and the landlord wanted the first month’s rent, security, etc. in a cashier’s check.  “I asked the cashier at my regular Starbucks for one, and she just looked at me funny!”

24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.: Summertime...

... And the living is easy!  My summer intern has the office running smoothly, and Kiki has the refrigerator door plastered with travel brochures.  All across the country it’s quiet on Main Street.  As my friend Mark once said rather awkwardly, “If you can afford to shop in my store, you can afford to go to the beach or mountains for the summer.”  Unless your store is located in a resort town, you probably have some time on your hands.  So, what to do?

24 Karat Corner - News and Views from the 24 Karat Club Southeastern U.S.: Can you nail the close?

Congratulations!  You’re still in the jewelry business. Despite everything that we’ve faced in the last five years, you (or your employer) have figured out how, in the most difficult environment ever, to make it work.

This means you’ve managed to lock down your expenses, control your personnel costs, develop your ideal product mix, all while maintaining margins, and in an ever changing economy.  Sharp retailers are relentless in staying after these goals, and keep a watchful eye on every aspect of the business they can control.

But here’s what is unique and so challenging about our industry.  The major component of the biggest expense we all face, the “cost of goods sold” is the price of gold.  And, we have absolutely no control over its price!  Do all the cost cutting you want, but the price of gold is set by a bunch of traders in London at something called “The Fix”.  That should tell you everything you need to know.

One of the cardinal rules of any business is that you should never sell an item for less than its replacement cost.  This, of course, means that on gold’s most volatile days, retailers are forced to change the price tickets on all their gold merchandise. Otherwise, they run the risk of selling for less  than what it might cost to re-stock the item!  And, as far as I know, no one has come up with a way around this task yet.

The 24 Karat Club, despite our name, doesn’t control the price of gold, nor can we predict it.  We do offer, however, incentives and scholarships so you can learn how to monitor and manage those aspects of your business that you can control. To learn how you may qualify for any of our scholarship opportunities, ask your favorite 24 Karat Club member for details.

Now its time to announce the first annual 24 Karat Club “Nail the Close” contest.  Just predict the closing price of gold for December 31, 2013.  E-mail your entry (one entry per person, please) to me (This email address is being protected from spambots. You need JavaScript enabled to view it.) with your name and where you work.  Please put “24 Karat Club/Nail the Close”  in the subject line.  Whoever comes closes to predicting the closing gold price will win lunch for two at the spring SJTA Atlanta Jewelry Show with one (or more) board members of The 24 Karat Club.  Entries must be received by June 30, 2013.  In case of ties, everybody wins.

If you win, you agree to have your picture published in an up-coming issue of Southern Jewelry News, and more importantly, tell us how you did it!  Good Luck!


Howard Kelrick is President of Finger Mate and a  board member of The 24 Karat Club, SEUS.  Finger Mate manufactures and installs expandable ring shanks and sells to retail jewelers throughout North America. Contact Howard at 954-458-2700 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it.

 

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