Last updateWed, 22 Nov 2017 7am

Mia Katrin

The Joy of Jewels - Gems and jewelry as investments

Investing wisely in gems and jewelry opens the possibility for long-term preservation of capital while simultaneously reaping the fruits of that wealth - the beauty of society’s finest riches. For yourself and your clients understanding the investment value of jewels is key.

For tens of thousands of years precious jewels and metals have been the economic cornerstone of treasuries of kingdoms, governments and generational family wealth. Rare, portable, and internationally liquid, they are natural commodities. Their beauty makes them intrinsically desirable. According to Ron Ringsrud of Muzo International, “…investors simply recognize the obvious: an investment in beauty is a timeless investment.” (www.emeraldpassion.com)

What’s your story?

“Once upon a time…” Remember as a child anticipating story time, the weaving of a web of magic and romance? Fairy tales and family legends link us to the larger drama of life. From Spiderman to Cinderella and Romeo and Juliet, we identify with the hero, the princess, the conquest of villains, the star-crossed love or happily ever after.

As we grow, we enter the drama. We begin to weave our own unique story, the expression of our life. We celebrate its unique narrative through mementos and charms. Jewelry has a special role.

Ask Monty - What’s happening with the economy?

I recently sat down with long-time friend Monty Guild, a Los Angeles investment analyst, to ask him about current trends in the economy and how they impact retail jewelers. (note: Montague Guild is a recognized expert in the areas of international investing and economics. He has been a writer and speaker on economic issues for 30 plus years and has been widely quoted in the world media.)

Sizzling Summer Style

Summer fashion is blazing with hot new trends to excite and entice. Fashion sells! What’s trending on runways and spotted on celebrities quickens the pulse of your clientele. Jennifer Lawrence wore a long diamond strand backwards at the Oscars, spurring the “backlace” necklace trend. Virtually any style Catherine Duchess of Cambridge wears is immediately sold out. Stay ahead of the fashion curve. Be the “go to” store in your area for what’s hot. Attract fashion-forward customers and stimulate sales. Strong trends now through fall:

Mia-Graham-Aug• Gold is back!

After years on the back burner gold is front and center. Karat gold pieces after long scarcity are perceived as precious and desirable. Yellow gold is also emerging with renewed interest. Rose gold is hot. Look for necklaces, earrings, bracelets and rings in 14 or 18 karat gold with or without gems. Gold may be paired with blackened metals for a contemporary, edgy look. There’s nothing like gold.

• The Statement Collar

Statement necklaces, strong for the last 2-3 years, have now morphed into the statement collar. Impressive pieces of collar length add drama yet are versatile. Look for bold pieces in metals and gems that impress yet are suitable for everyday wear.

• Wear it where?

The sky’s the limit. Gone are the days when the “right hand ring” was edgy. Rings are now being designed that encompass several fingers at once, can be worn on the second joint or combine a bracelet with a ring. Non-matching earrings are an emerging trend to watch. Traditional necklaces may be worn backwards; pins worn as hair ornaments. Customers now have seemingly unlimited opportunities to express themselves.

• Sell the story

Stories sell. Customers are looking for “jewelry with a soul” - artisan or hand made pieces inspired with an artist’s vision. For this target customer, generic jewelry doesn’t compare. They want to know the story behind the piece, its meaning. A story transforms a commercial product into a precious symbol. It adds value. Stories bring jewelry to life.

Mia-Courtney-Aug• The medium’s the message

Make it personal. Jewelry with written messages, expressing positive affirmations - “love,” “hope” - or personal statements, such as names, only continues to grow in popularity. Charms, amulets, talismans - all amplify and express emotional or spiritual value. It’s cutting edge fashion. But more.

• Eco friendly

So you want to save the planet? Start with your jewelry. Increasingly savvy customers want to be sure their gold and gems are ethically sourced. Recycled gold commands a premium. Green is in!

“You don’t sell the steak, you sell the sizzle” the advertising adage goes. Fashion is the sizzle that sells. Are you fashion savvy? Is your store fashion friendly? Have staff members model pieces. Display pictures in store of celebs wearing the newest trends next to similar pieces in cases. Designate a staff member as your “fashion expert” to serve as the go to person for customer suggestions. Fashion’s fun! Add another engine to your sales and enjoy.

Mia Katrin is an award-winning jewelry designer featured in over 70 top stores nationally. She is available for lectures and seminars. To add her Collections or book a lecture: www.jeweljewel.com, 877 539-3569, facebook.com/.


The Birth of a Treasure

Expecting the birth of her first child in 2008, Puja Bordia realized the time was right to launch her lifelong dream, her own designer jewelry company. Descended from 18 generations of jewelers in Jaipur, India, jewelry was in her blood. It was also her passion.

A Treasure of Jewels

“Dream big, work hard and make it happen,” Puja Bordia, founder of the Tresor Collection of fine jewelry (tresorcollection.com), recently shared her fascinating colorful story in an interview. “I believe if you dream about it, work hard for it, and believe in yourself, you can make it happen. I come from a family of 18 generations of jewelers in Jaipur in India. The Mookim family - my maiden name - served as treasurers for the Maharajas or princes in Jaipur for centuries. They were jewelers, goldsmiths and gem cutters, making incredible suites of necklaces, earrings, bracelets, even crowns. Virtually all my extended family is in the jewelry business. It’s in my blood, thus it’s my passion.”

The New Royal Style - Royal Makeover?

News flash! According to the Daily Mail HRH Queen Elizabeth has decreed that the Duchess of Cambridge Kate, on her upcoming visit to Australia, will wear longer hemlines. The Queen has asked her personal stylist Angela Kelly to work with Kate to prepare outfits (four daily outfit changes) and accessories including jewelry for the trip. In addition Kate will be wearing more important statement necklaces and tiaras - including some of the Queen’s and Queen’s mother’s favorite tiaras - to project more of a “sense of majesty.” Apparently even royalty wear statement necklaces!