11222017Wed
Last updateWed, 22 Nov 2017 7am

Mia Katrin

Do you know your customers?

They’re the life-blood of your business. Fulfilling their wishes, inspiring repeat sales, expanding your client base - the more you do this, the more successful you’ll be. But how well do you know your customers?


The Statement Necklace

Liz Taylor’s fabulous La Peregrina pearl necklace sold in December for a record $11 million at Christie’s, reaching the highest price ever for pearl jewelry at auction and far surpassing its $2-3 million estimated price. The Cartier pearl, diamond and ruby necklace given to the actress by her husband Richard Burton features a huge tear-drop natural pearl discovered in the 16th century in the Gulf of Panama. The pearl La Peregrina, meaning “the wanderer,” has a long resplendent history. Owned by kings and queens including King Philip II of Spain, it is immortalized in 17th century Velazquez royal portraits. It’s a statement necklace par excellence.

Yes You Can!

Positive thinking. It’s a powerful force. How can you tap into it to increase your success?

Nothing breeds success like success. It’s a virtuous circle. You know the feeling. You’re having a great day. You’re on top of the world. Nothing can burst your bubble. Everything’s humming in your store. Everything’s easy. You’re enjoying life. You’re having fun! A customer walks into that bubble. What do you think the effect is going to be? Everything she sees is bathed in that pleasing atmosphere.

Tapping the Designer Trend

Looking to add another engine to your sales? The hot trend of designer lines can be a powerful tool to jump start your business. In today’s economy, it pays to be proactive. Relying on standard bridal and custom sales doesn’t tap your store’s full potential. You have to create the desire for your clients.

The Self-Purchasing Woman

Like bread and butter or peaches and cream - the connection of women and jewelry is powerful and primal. What makes it tick? Romance, beauty, sentiment, symbolism, all factor into this elemental relationship.

A haven for the arts in the heart of Tennessee

“My parents told me to ‘go where your heart is,’” says Stephen Spicer recalling his college years, struggling with a marine biology major he thought would be practical. “I loved working with gems, but thought you couldn’t make a living creating jewelry.”

“I started collecting rocks when I was ten.  I was mesmerized by my first purchase, a quartz and pyrite mineral specimen - its beautiful crystalline structure. My parents spoke to a local Chattanooga lapidarist when I was 12 and they accepted me as an apprentice. I learned how to cut cabochons and cast jewelry and gained knowledge of gems. I made my first ring that year. My dad still wears it.”

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