09222017Fri
Last updateWed, 20 Sep 2017 7am

Mia Katrin


Tapping the Designer Trend

Looking to add another engine to your sales? The hot trend of designer lines can be a powerful tool to jump start your business. In today’s economy, it pays to be proactive. Relying on standard bridal and custom sales doesn’t tap your store’s full potential. You have to create the desire for your clients.

The Self-Purchasing Woman

Like bread and butter or peaches and cream - the connection of women and jewelry is powerful and primal. What makes it tick? Romance, beauty, sentiment, symbolism, all factor into this elemental relationship.

A haven for the arts in the heart of Tennessee

“My parents told me to ‘go where your heart is,’” says Stephen Spicer recalling his college years, struggling with a marine biology major he thought would be practical. “I loved working with gems, but thought you couldn’t make a living creating jewelry.”

“I started collecting rocks when I was ten.  I was mesmerized by my first purchase, a quartz and pyrite mineral specimen - its beautiful crystalline structure. My parents spoke to a local Chattanooga lapidarist when I was 12 and they accepted me as an apprentice. I learned how to cut cabochons and cast jewelry and gained knowledge of gems. I made my first ring that year. My dad still wears it.”

Happy Holidays: Formulas for success in the emerging economy

Holiday Season 2010. What a great opportunity to take stock of the new retail landscape. It’s been two years since the economic meltdown. Though these years have been challenging, the economy has stabilized and we’re on the path forward again. Major financial institutions are no longer routinely on the brink of collapse, the stock market has regained a substantial portion of its loss, economic growth - although slow - is now growth rather than loss. This year is better than last. Although tightness of credit and recalcitrant unemployment remain, we’re moving again on the spiral upward.

SJTA Atlanta Jewelry Show Fashion Wrap Up

Fall and Holiday Preview

It was all glamour and glitz at the SJTA Atlanta Show August 7-9 at the Cobb Galleria Centre. A new feature - “Jewelry on the Catwalk,” a fashion show with live models featuring some of the top designers at the show - was presented, receiving rave reviews. Models strutting the runway wearing ensembles of top selling pieces created an exciting atmosphere of fashion and fun, helping buyers visualize combinations and making the jewelry come alive.

What’s Hot Now - The Designer’s Perspective

The power of fashion. It’s your secret tool. Tap into today’s hottest trends to add excitement, allure and entice your clients.

Featuring designer jewelry creates a cutting-edge climate for your store. Clients aware of designers will seek you out for what’s fresh and trendy.

For the retailer, the designer provides a perfect partner. Inspired by gems and nature, the designer taps the pulse of society. Drawing on the creative impulse, she tweaks current trends and shapes new ones. Your store is her showcase. She’ll provide promotional materials, displays and Trunk Shows. She wants you to succeed. It’s a win-win situation.

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