In today’s world, products being grown in a lab can come with negative connotations. We think of genetically modified foods, for-profit farms creating seeds and now even diamonds. As consumers, this goes against our idea of nature’s production. This wasn’t developed in nature, therefore, I don’t want it. The idea that nature’s beauty could be created like Dr. Frankenstein’s monster isn’t palatable. However, the desires of consumers is always evolving and due to the variety of growth methods and brands, lab-created stones represent an adequate means for their requests.