By Martha Williams, El Paso, Texas
Across the Counter
Reprinted from July 1989
We remember them all - the good, the bad, and the ugly. Customers, that is. Customers we remember tend to fall into several categories: those who buy and never fuss; those who buy but fuss and cause minor problems; those who do nothing but fuss, and those who are tolerable. All jewelers have all types, but where one great retailer once posted a sign which read: “The customer is always right” and below it “If the customer is wrong, see sign above”, we went into our own business so we would not have to live with that theory, although we go out of our way to bend over backwards to appease customers.