When it comes to relationships few argue the fact that women have the upper hand. In fact, women from all walks of life gain personal satisfaction from emotionally connecting with others. It’s just how we’re hard-wired. But emotional connection isn’t typically viewed as an asset in business, especially if you’re the one running it. That is unless you’re Trish Parks at Corinth Jewelers in Corinth, Mississippi. Trish heads up an all-female staff at her retail jewelry store and cites her staff’s ability to relate to each and every customer as one of the cornerstones of her success.
Starting at the age of 16, Trish worked in jewelry for 10 years before deciding to step out of the workforce to raise her first child. Although she wasn’t gone for long, she held kept her skills sharp by working part-time at two local jewelry stores for nearly 17 years while her children were young. During those part-time years Trish dabbled in all aspects of the business, from sales to procurement to tradeshow buying; there wasn’t an area about which she didn’t learn.