05272016Fri
Last updateTue, 24 May 2016 9pm

Featured Articles

Simply Diamonds collaborates with Disney to offer sparkling Enchanted Disney Fine Jewelry line

SImply neckSimply Diamonds finds itself enchanted indeed to be working with Disney to create a stunning and extensive line of fine diamond jewelry. The New York-based company will make fashion, gemstone and bridal jewelry inspired by the iconic Disney Princess characters: Belle, Cinderella and Snow White. Simply Diamonds also has been granted the right to manufacture product featuring Elsa from Disney’s “Frozen” and “Tinker Bell”. Shipments of Enchanted Disney Fine Jewelry have begun making their way to independent jewelry stores across the country.


Drive-through jewelry store?

With no serious injuries and a great attitude, owner can laugh

Mccarty car intMcCarty’s Diamonds & Fine Jewelry owner Bob McCarty was at home eating breakfast, looking forward to a routine day at his Evansville, Ind., store in late April when he got a jolting text from a friend.

“He asked me if I was OK, and I said what do you mean? He said I just went by your store and there’s a car in your store! You’d better get there! The police and everyone are trying to get ahold of you. About that time my sister called and said, ‘There’s a car in your building and it’s on fire!’

Retailer Roundtable: Do you sell or plan to sell lab-grown diamonds in your store?

Q: Do you sell or plan to sell lab-grown diamonds in your store?

“This is a hot topic which was addressed in part at the recent AGS Conclave. Right now, we’re seeing the slight opening of the Pandora’s Box. The industry first saw the commoditization of diamonds with price controls and price listings. Now we have lab-grown diamonds. The GIA recently stated, in some recent batch testing of natural diamond melee parcels, some were showing a mixture of about 1 percent being lab grown. People may not be doing this purposely, but it is happening in the supply chain. And, when jewelers melt down scrap jewelry and float the stones and then re-purpose them, there are no checks and balances regarding how these [melee synthetics] go back into the system [supply chain]. I have sold synthetic diamonds in the past, but do not carry them as part of my inventory. In our market there are lots of advertisements for synthetic diamonds, so it’s a necessary evil we’ll have to deal with as customers that request them are shopping with cost savings as a motivating factor. To me the cost saving between a customer buying a synthetic diamond vs. a mined diamond is very similar to selling them a clarity-enhanced mined diamond to non-clarity-enhanced mined diamond. The savings to the customer is about the same. Do we try to dissuade people from buying a synthetic or clarity-enhanced diamond, no. But the retailer and his staff should present all options to the customer to honor their requests for such a product or to be in line with their budget.”

Retailer Roundtable: What was your best store promotion?

Q: What was your best store promotion?

“For a number of years we’ve held a VIP event and an 11-Hour Sale usually scheduled after Thanksgiving Day and before early December. The VIP event is like a customer appreciation event in that we cater to our top customers with an invite-only party. The two events run over three days from Thursday to Saturday. On the Thursday of the scheduled weekend we close the store all day and open our doors for the evening event. We want it to be an exclusive event with special pricing, swag bags, serving drinks and hors d’oeuvres, and even have some giveaways for added fun. Although it’s a VIP event, if people walk in during the event, of course they’re welcome. On Friday we host our 11-Hour sales event. This day is open to the public and has been heavily advertised throughout all forms of media. Friday is an easy set up considering we spent the entire day prior posting signs in cases, individually marking jewelry down, and preparing for the VIP event. As a surprise to the public and our customers we extend the event through Saturday for any last minute sales or customers who may have missed our event. We don’t advertise the Saturday portion of the two-day event until Saturday morning through different forms of social media, and always honor the discounts that day. After 10-plus years, the event has gotten bigger and better. People ask about and anticipate the event. Some may not buy over the course of the three days, but for those we add items to wish lists or plant seeds for future sales.”

Revering a retiring patriarch, new generation at Ohio’s Leo Alfred Jewelers embraces simple recipe for success

Leo ownersWhat makes Leo Alfred Jewelers in Dublin, Ohio, a special place? It’s a poignant subject these days. Tom Laudick, who has been in the jewelry industry for much of his life, retires this year but leaves an indelible mark on the next generation.

“Every jeweler feels what they do is special, and it is - we all just do it differently,” says Kevin Laudick, co-owner at Leo Alfred and Tom’s nephew. “Retail jewelry really is very simple, and Tom knew it best when he came up with our business model: ‘We are here to help our customers acquire, maintain and dispose of fine jewelry.’ Sounds simple, right? It is, because all we have to do is provide quality merchandise at a fair value and do it with exceptional service. That’s it. If we do that we have nothing to worry about.

Russell Mefford - Jeweler by day, Southern Rocker by night

If you’re a Southern rock fan you know the difference between music that comes out of Macon as opposed to Memphis or Athens. For a more funky sound look no further than Muscle Shoals, Alabama. From FAME Studios where the likes of Percy Sledge, Aretha Franklin and Otis Redding recorded, to the famous Muscle Shoals Sound Studio which hosted Lynyrd Skynyrd, The Staple Singers, Bob Seger and the Rolling Stones, Muscle Shoals is known for its legendary music and famous musicians. 

Industry writer goes from writing retail to working it

Paul Holewa, a freelance writer for Southern and Mid-AmericaJewelry News, has worked as a trade journalist since 1995. For most of that time, he has learned about best retailer practices by networking with and interviewing top jewelry store owners and industry leaders. But since October 2013, he has added another method of expanding his jewelry retail sales knowledge, working full time as a jewelry sales associate. 

  • Newsletter

  • Latest Post

  • Most Read

Columnist



Media Kit