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SJTA partners with PGI to enhance educational offerings at March 6-8 Atlanta Jewelry Show

Special “Day of Platinum-Atlanta” joins popular SJTA U Show Seminar Series

(ATLANTA) - Among the most popular features of the Atlanta Jewelry Show, the SJTA U educational series will offer even more business-building programs for jewelers during the March 6-8, 2010 edition at the Cobb Galleria Centre.  Partnering with the Southern Jewelry Travelers Association (SJTA), the Platinum Guild International (PGI) will enhance the SJTA U offerings with a full day of platinum education on Sunday, March 7. Ranging from marketing and sales training to technical and bench skills, the comprehensive courses are designed to help retailers tap into the power of the platinum brand as well as to the increased profits that accompany its sales.  These sessions will join the full roster of other SJTA U offerings, including programs on social media, expense control, visual merchandising and more.


NC jeweler trampled by herd of deer while opening store

For 25 years Michelle Brewer and her husband Kenny have owned and operated Brewer’s Fine Jewelry in downtown Tarboro, North Carolina, about an hour outside of Raleigh. Tarboro is a rural, small city made up of tobacco farmers, hunters and a few small businesses. Renowned as a popular deer hunting destination, the locals aren’t surprised to see an occasional stray deer wander onto the back roads.

But on November 29th, Michelle Brewer had an encounter with more than just a stray deer. As she started to open the front door of her store around 9:50 a.m. she herd a loud car horn go off right behind her. Startled, she looked up to find a herd of deer moving down her side of the street. Eyewitnesses say the herd was moving fast, maybe 40 miles per hour, and they were coming right down Main Street, straight at her.

Avalon Solution, the jewelry industry’s website development company

After two years in beta testing and development with over 100 customers in the jewelry industry, Avalon Solution, the e-Commerce provider, is launching its turnkey website solution. Designed to help retailers achieve a professional and effective online presence, Avalon Solution offers turnkey website services to help retailers grow their jewelry business beyond the brick and mortar.

100 years old and counting, family’s coastal business has beckoned generations home

Betty Stewart doesn’t remember the man who started her business.  He died just three weeks after she was born.

But the legacy of her grandfather, R.L. Stewart, lives on. To this day, customers who remember him will pop into Stewart’s Jewelry Store, a downtown mainstay since 1908 in Washington, N.C., a quaint, historic town of about 10,000 people that lies nestled in the state’s inland coastal region.

Liebman joins Southern/Mid-America Jewelry News as northeastern rep

Newsmith, Inc., publishers of Southern and Mid-America Jewelry News, is pleased to announce Marilyn Liebman has been hired as sales representative for the northeastern United States.  Liebman comes to Newsmith after 10 years as a sales representative with MJSA Journal (formerly AJM Magazine).

Liebman began her working career teaching elementary school. After 31 years she retired from teaching and went in search of her dream job, “to go on the road with a line.” With husband Steve in the jewelry industry this was not difficult and she soon found herself representing several lines.

Atlanta Jewelry Show announces “Two for 2010” economic stimulus package

Two booths for $2010 at March 6-8, 2010 Show - A 40% price reduction

(ATLANTA) - To help its members weather the current economic climate, the Southern Jewelry Travelers Association (SJTA) has  launched  a “Two for 2010” stimulus package for the Spring Atlanta Jewelry Show, March 6-8, 2010 at the Cobb Galleria Centre in Atlanta, GA.  Representing a 40 percent reduction in the established booth package price, the new program gives SJTA members the opportunity to purchase two booths for $2010, or $1005 per booth.

Marketing outside the box

Independent retailers have come a long way when it comes to marketing their businesses. Years ago, very few had a marketing budget or a marketing plan. But today most retailers realize the critical nature of keeping their company name out there.

Still, many independent retailers view marketing in a traditional way; flyers, posters, direct mail pieces. In today’s market those tools are cumbersome, costly and typically generate less than a five percent response. In a day when retailers have to work harder for a sale that is typically worth less than it was a year ago, smart marketing can take the financial burden off the back of the owner.

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