Q: Do you offer layaways?
“Yes! Layaway is a wonderful way to begin closing a sale. Often times the client is set on something and just doesn’t have the funds for it at the moment. Offering the option of layaway really helps tie them to the piece emotionally and financially, rather than just leaving and potentially forgetting about it, or settling for a more affordable piece elsewhere. Not only are they tied to the piece because they’ve put down a deposit, but now the client feels he/she has accomplished something, like they are half way there. This is also a fantastic option for clients that do not get approved for financing and cannot pay a lump sum at once. It is so easy for them to think of it like ‘free financing,’ especially if it is for an engagement. They don’t need the ring until it’s time to propose anyway. I always ask if the proposal date is far off. If it is, my clients tend to really like this option. Twenty percent down, and one payment per month is my layaway agreement. They decide the amount of the payment, as long as it is made each month. This flexibility helps ease your clients and they tend to trust you in that you are there to help them through this. I would absolutely recommend offering layaway options to any jeweler that has not done it before. I have only had positive experiences and higher close rates as a result.”