A long time ago, Bill Griffith learned the secret to success was simple: Have fun with it.
And so he has, stirring up excitement with eagerly anticipated promotions at his jewelry business in the heart of charming Marion, N.C.
“People love it,” says Bill, whose sparkle and enthusiasm belie his 85 years. “We have steady customers here in the store. We like to kid and have fun.
“I learned some tricks from some of the jewelers I used to call on as a salesman. One or two jewelers would have drawings at Christmas time to give away a watch or something. I decided I’d try it and did, and it is tremendous! Everybody gets excited and has fun.”