Sherry Frantz began her retail jewelry business years ago when she rented some space in a boutique. Her fledgling business was directed toward women shoppers and self purchase. So when, years later, she got a call from a local hospital with a request involving women and their health, Sherry listened. The hospital had been approached by an oncology nurse who wondered if they could attract and entice more women to get an annual mammogram with the promise of a pearl. The nurse was familiar with programs offered by jewelers to sell one pearl at a time to grow to a bracelet or necklace. Would women respond to a free pearl every year?