09262017Tue
Last updateFri, 22 Sep 2017 12pm

Increased attendance and new elements spell success for the Fall 2017 Atlanta Jewelry Show

(ATLANTA) - Attendees of the Fall 2017 Atlanta Jewelry Show enjoyed three days packed with new products, new inspirations and expert advice, and were introduced to new programs and services designed to keep attendees engaged and informed beyond the trade show experience.

AJS crowd

Building on the redesigned show floor plan first unveiled during the spring of 2017, the show introduced a central Plaza area, complete with a full-service bar, concierge assistance and music provided by an on-site DJ who kept the atmosphere upbeat and enjoyable.

Preliminary numbers show attendance up significantly at 8% year over year. Ninety new stores visited the show for the first time, 62 hosted through its “Welcome Atlanta” program. Forty-two new vendors joined existing exhibitors in offering a wide variety of products and services over the course of the 3-day show.

The popular pre-show conference was back on Friday, August 11th, and offered a diverse selection of educational programs and speakers which kicked off an additional two days of learning for the comprehensive AJS U. The exclusive AJS U program makes it easier than ever for retailers to obtain and keep a Certified Jeweler Status, the designation that lets customers know a store is truly committed to ongoing education and quality customer service.

AJS welcome
AJS bar AJS DJ

The Atlanta Jewelry Show’s central Plaza area featured a full-service bar and a DJ.

Several new elements created to increase interaction on the show floor and on the educational front made their debut during this event.  The Atlanta Jewelry Show personal shopping guide application, which was introduced prior to the show, allowed attendees to personalize their show experience with seminars and exhibitors. 

Additionally, hundreds of viewers were able participate in several live media events that took place during the Fall 2017 show. Through a partnership with Red Rocket Marketing, a handful of seminars and presentations that were on the educational schedule were livestreamed during the three day event.

Libby Brown, Executive Director of the Atlanta Jewelry Show said, “The community and camaraderie you’ve come to expect at the AJS is still flavored with Southern hospitality, while bringing innovative ideas to make the show fresh each edition ensuring the success of buyers and sellers alike.”

The next edition of the Atlanta Jewelry Show is slated for March 3 -5, 2018. For more information and to register please visit www.AtlantaJewelryShow.com.

AJS booth AJS buyers
AJS floor AJS retailers

About the Atlanta Jewelry Show

The Atlanta Jewelry Show is the longest running regional jewelry show in the country, now in its 67th year. The show’s official sponsor and producer, the Southern Jewelry Travelers Association, is the nation’s oldest association for independent jewelry representatives. Contact the Atlanta Jewelry Show at www.atlantajewelryshow.com, This email address is being protected from spambots. You need JavaScript enabled to view it., 800-241-0399 or 404-634-3434.


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