Last updateWed, 20 Sep 2017 7am

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Stuller announces the release of The Pearl Book, Vol. 71

Prime manufacturer makes pearl selling easy


(LAFAYETTE, La.) - Stuller is releasing, The Pearl Book, Vol. 71, its first ever comprehensive pearl collection, in January 2009.

The book's 200 pages contain a variety of pearl options including: finished pearl jewelry, loose gemstones, strands, clasp alternatives, tools and much more, making this collection the most complete pearl jewelry resource available in the industry.

Updated Concepts website to list store links

Concepts wants to link to all jewelers that carry Concepts earrings for Sensitive Ears to their websites. Both their websites list all the jewelers that offer Concepts - with free links to the jeweler's website. With hundreds of hits each week, it's a nice no-charge perk.

mirror of what happens

Hello Chuck,

If you say that like Seinfield says, “Hello Newman,” it’s a lot funnier.

Let me introduce myself. My name is Sandi Barnett and I am the assistant manager with Gause and Son Jewelers in Ocala, FL (Even though it sounds pedunk we sell Rolex and Hearts on Fire). I’ve just finished reading your article “Do you do appraisals?” in the October 08 issue of SJN. Interesting story.

All that you say is a mirror of what happens in every jewelry store at some time or other. For all the reasons that you mention, or don’t mention, we never give “it’s worth about” verbals as well. Thanks for putting it in a different, albeit disgusting, perspective.

Oh! By the way, our bookkeeper is from TN and even though the Gators are right up the street she absolutely loves, loves, loves the Vols.

I’ll keep reading SJN if you keep putting your spin on things. Thanks again for the great story.


Sandi Barnett
Gause and Son Jewelers
Ocala, Florida


Hi Chuck,

Enjoyed the appraisal article. In my little 325 sq. ft. pop stand store, 90% of the people who come in have similar junk. The most amazing part is why they don’t know what they have. And as I cater almost exclusively to real jewelry connoisseurs, people who don’t know what they have are the most likely to never, ever need or understand a custom goldsmith’s services.

I have one sign up that says, “No Appraisals - No Open Accounts.” The no open account sign is there for jewelers who I never met that walk in (for my rare hand engraving service) and expect instant credit. 90% suffer from “check book amnesia.” They’ve never met me, it’s the first time we’re doing business and they say at pick-up time, “I’m a jeweler, I’ll have my accounting lady send you a check as soon as I get back to the store.”

Of course this only leads to me having to assume a new career role as bulldog bill collector 30 days later on my net 10 invoice. (And I wanted to be an artist and now I have to be an asshole instead!”)

I wonder if these jewelers pull the same stunt when they go into a restaurant and buy their friends dinner. (I’ll be back next month to wash dishes for you.)

See ya,

James Roettger
J. Roettger Jewelers
Minneapolis, MN

Appraising the situation

Dear Chuck:

I read your recent column on appraisals in the October issue - and I say “Bravo!” When I teach a JVC seminar at trade shows on the legal standards applicable to appraisals in the US – I end the presentation to retailers by suggesting that they learn to “Just Say NO” when asked to do an appraisal for which they have neither the right equipment nor the expertise.

Many retailers feel they must provide appraisal services for their customers – and they can, but not at the risk of inviting law suits and legal claims. A retailer’s best practice is to assess the reason why the customer wants the appraisal, spend some time examining the item, and then decide whether or not to provide the appraisal. Better a grumpy customer, than one that sues you!

To learn more about the legal standards that apply to jewelry appraisals, take the JBAR course – you can order it on line at www.jvclegal.org. An affordable home study course, learning this information will ensure that you know how to protect yourself from the potential harmful consequences of rendering an opinion on value.

Now, about addressing unpleasant personal habits (like licking a dirty finger to remove a ring) – sorry, can’t help you there!!! YUK!

Congratulations on your always interesting column.

Cecilia L. Gardner, Esq.
President and CEO
Jewelers Vigilance

Don’t judge a book


Just wanted to say how much I enjoy your articles. Being a bench jeweler and operator of our family owned jewelry store, I have encountered many of the same funny experiences as you have. Everyone should have to work with the public for at least a year.

I wanted to share a story about the old farmer with a lot of money that some think is only a myth...

In 1999 we had three stores in operation in western Kentucky. One particular store was in Hopkinsville in the downtown district. At this time we were moving this location to a new building that we were in the process of building. The highway commission was going to make us build a turning lane on 41A, a very busy highway in front of the store.

In the meantime, this old man came into the store. He was in bib overalls, muddy boots, and a dirty hat. He looked around and bought a silver charm for $5.00. As I was ringing it up, he wanted to look at a ring. My thoughts were, “hurry up, I can’t stand it anymore.” He looked at a ring for over $1,000 and said he would take it. While I was wrapping it, he looked at another and then another until his bill exceeded $7,500.00.

While he was counting his cash, and I was getting up off the floor from shock, we began talking about our move and the new building. We told him about the problem with the turning lane that was going to cost us over $125,000 to build. I guess he decided he liked us and he said, “Well, I’ll talk to Paul about it.” Later in the conversation, Paul turned out to be Paul Patton, the governor of Kentucky at that time.

A couple of weeks later, we were notified we no longer had to pay for the turning lane. Turns out, this dirty, smelly man was visiting in town on a hunting expedition, owned a regional bank in eastern Kentucky and was a Cabinet member of the Governor’s.

WOW!!! Never know who is coming through the door. A thousand times it may be a slob, but the one time you don’t take it seriously, it could be a savior like it was for us.

By the way, our 2008 business has exceeded the best years we have had in the past and we have been in business 30 years.

Keep writing!!

Josh Stevenson
James’ Jewel Box
Mount Washington, KY

SJN columnist scores big at GJA Design Competition

Southern Jewelry News columnist Tammy Williams (I Love my Job) took home four honors from the Georgia Jewelers Association (GJA) Design Competition. Williams, owner of JD Jewelers in Suwanee, earned the People’s Choice Award along with a first place finish and two third place finishes in the Competition which was conducted during the GJA Convention in September.