Enthralled with the beauty of treasures found on land, Disney Princess Ariel from The Little Mermaid said, “I just don’t see how a world that makes such wonderful things could be bad.”
With that spirit of a world of wonder, Disney proudly presents an important collection in its Enchanted Inspiration line, “Ariel’s Inspiration: Dream.” Ariel’s symbol is the shell, and her gems are diamond and amethyst.
New York-based Simply Diamonds last year partnered with Disney to produce the Disney Enchanted Fine Jewelry line, which already has manufactured fashion, gemstone and bridal jewelry inspired by Disney princesses Belle, Cinderella, Snow White, Tinker Bell, Aurora, Rapunzel, Jasmine, Merida and Elsa.
Simply Diamonds says it is “excited to translate the powerful stories of each Disney Princess through our collection.” Disney granted the manufacturer’s creative team access to 75 years of archives to draw inspiration.
Response to the Enchanted line has been strong as the national brand hits multiple channels of retailers. Any number of stores, from independent retailers to major chains, carry the line, whose prices range from $99 to $7,999 retail. As one Midwest retailer raved, “Enchanted is an amazing line that is complete with the right product, right price points, and amazing marketing support to drive traffic through our doors.”
Simply Diamonds offers the Cinderella Package for $15,456, the Belle Package for $11,558, the Frozen Package for $6,263 and the Majestic Package for $15,854.
Those retailers who purchase complete packages are eligible to receive elegant displays and packaging materials. An interactive online sales training program making “the link between the magic of Disney and quality fine jewelry” is available as well.