(NEW YORK) - ASHI is excited to launch the Lovebright Sweepstakes to kickoff the fall season for its retail partners. The Loverbright Sweepstakes enables retailers to attract shoppers to their stores through various social media platforms. This Sweepstakes gives participating retail partners a unique marketing opportunity to significantly increase and broaden their customer base as their social media posts are liked and shared by their customers, friends and beyond. This style of viral marketing boosts the independent retailers’ brand exposure, enabling them to increase sales. ASHI strives to make their retailer partners the brand in their market.
ASHI is inviting all of their retail partners to be a part of this exciting and free marketing initiative. The Sweepstakes will start on September 15, 2017, and run through November 15, 2017. One winner will be randomly chosen, from the retailer’s page with the greatest number of Sweepstakes entries, on or around November 25, 2017.
The lucky customer, chosen from the winning retailer’s pool of entries in the Lovebright Sweepstakes, will win the grand prize of a beautiful one carat, Lovebright Diamond necklace crafted in 14K white gold, with a retail value of $3,095.
ASHI, in collaboration with the Avalon Solution, has built a vertically integrated Social Media Sweepstakes Technology Platform - JewelSweep™ - designed specifically for the jewelry industry that enables retailers to take unique advantage of this revolutionary branding & selling channel.
- Customized Sweepstakes URL: Participating retailers will receive a personalized link to the Lovebright Sweepstakes entry landing page, which will be customized with their brand’s logo, store image and company information.
- Sweepstakes Banner for Social Media: Retailers will have access to banners and images designed specifically for the Lovebright Sweepstakes. These banners will be available in different sizes according to the image size requirements of different social media accounts, including Facebook, Instagram, Twitter, Pinterest and more.
- Customized E-mail Blast Templates: ASHI will be providing their retail partners with e-mail templates that can be utilized to specifically market the Sweepstakes to their existing customers. The e-mail templates will be customized with the retailer’s brand logo, and are linked to their customized Sweepstakes landing page. This will allow the retailer to get its existing customers involved on their social media pages, and assist the Sweepstakes in going viral.
- Sweepstakes Data Access: The customer data collected from each individual retailer’s Sweepstakes landing page can be accessed by a unique login and password for future marketing purposes. The customer data collected from a particular retailer’s customized landing page can only be accessed by that retailer. ASHI will only use customer data collected to select a winner. The information will not be used for any other purpose.
- Redirection to Retailers Micro-Websites: The retailer’s logo placed on their customized e-mail template and Sweepstakes landing page, as well as the banners placed on the retailer’s B2C websites will automatically get redirected to the retailer’s Lovebright micro-website.
- Digital Marketing Library: All participating retail partners will have access to ASHI’s digital marketing library, where they have access to digital images of merchandise available in ASHI’s jewelry collections. Retailers will be able to digitally post these images to their websites as well as on their social media pages.
- Marketing on Social Media: The participating retailers can create a “buzz” for the sweepstakes on their social media pages, and attract more customers to their page, by posting images of the program, putting up videos to announce important details about the Sweepstakes and go live on Facebook to announce the winner! Utilizing all the marketing features provided by different social media channels gives an edge to the retailers, and allows them to effectively market to their target audience.
Julie Pyne, VP of Merchandising at Dunkin’s Diamonds in Ohio stated: “ASHI’s sweepstakes program was an amazing touch to Dunkin’s Diamonds summer marketing program. The program attracted a lot of traffic to our website, social media pages and helped increase sales. It was definitely a wonderful program to be involved in. The best part about the sweepstakes? It was completely free! We generated great exposure and profits with zero investment!”
ASHI is dedicated to going the extra mile for its retail partners, and wants to support them through their digital marketing JewelSweep™ platform. Retailers get an edge by providing exciting social media opportunities to their existing and potential customers, which ultimately helps them in increasing their sales.
If you are interested in participating in this unique marketing opportunity, please fill out the The Lovebright Sweepstakes Retailer Online Participation Form and agree to the ASHI Lovebright Sweepstakes Agreement. All participating retailers will be approved by ASHI.