Product offers retailers tens of thousands of custom designs to create on demand with a single touch
What started as an idea for a unique and creative way to provide enhanced custom design services for retail jewelers has grown into one of the more creative and innovative products in the jewelry industry. The Custom Studio App, developed and distributed by Star Gems, Inc., has literally taken on a life of its own since its introduction earlier this year. The company reports current Authorized app retailers are already starting to see an increase in their custom design business with the app subscription.
The company, originally known in the industry for its “No CAD Fees” business model and 24-hour price quote promises, still generates much of its business with one-off custom design orders from independent jewelers. But the Custom Studio App’s game-changing, in-store delivery system, backed by a 42-inch touch screen monitor, is ushering in a whole new way for retailers to create, process and profit from the custom jewelry market, reaching out to the millennials.
With a simple touch of the finger, jewelry retailers and their customers can access and customize any one of the tens of thousands of designs available through the database of the Custom Studio catalog. Bridal designs, fashion jewelry, earrings, bracelets, pendants and more are all available for the customer to find, view and modify into their own personalized piece in a few easy steps.
The addition of exciting new features such as “Edit,” which allows consumers to customize their designs online while sitting in the comfort of their own home, the “Text” feature, which allows retailers to add notes to any design, and the “Browse” feature which allows retailers the flexibility to accommodate consumer requests by bringing images into the Custom Studio App from the internet are just a few of the most recent updates that work to facilitate the ability for retail jewelers to create outstanding custom designs, within minutes, much quicker than most standard CAD programs.
Anish Desai, CEO of Star Gems said, “We are on a mission to empower today’s independent jewelers with tools and technology that is affordable and easy to use. Custom Studio allows jewelers in the retail market to capture a customer base far beyond their current reach, which enables them to start thinking globally rather than locally in terms of market share.”