Last updateTue, 20 Mar 2018 10pm

Jewelers Mutual unveils nationwide JM Care Plan™ program

Jewelry and watch plans generate additional revenue for retail jewelers

Mutual(NEENAH, Wis.) - In its latest move to support the prosperity of the jewelry industry, Jewelers Mutual Group introduces JM Care Plan™ to retail jewelers throughout the United States. JM Care Plan is a program designed to increase store revenue while strengthening service levels and jeweler-customer relationships.

JM Care Plan covers damage from normal wear on watch and jewelry items, providing benefits not included in a typical manufacturer’s warranty. With both jewelry and watch plans to select from, the plan provides repair or replacement benefits that complement a customer’s purchase and helps keep their item in like-new condition.

“We’re thrilled to bring this exciting opportunity to jewelry and watch retailers across the country,” said Mark Devereaux, vice president of sales for Jewelers Mutual Group. “After listening to our independent jewelers who wanted to offer a care plan to differentiate their business and remain competitive with national chain jewelers, we’re confident the introduction of JM Care Plan fulfills those unmet needs.”

According to Devereaux, a true benefit of the service contract plan is that customers keep coming back to their trusted JM Care Plan jeweler. Here is a sample of additional benefits for both the retail jeweler and customer.

Jeweler benefits:

  • Attract and retain business
  • Requires no inventory
  • Additional service repair revenue for retailers who perform their own repairs

Customer benefits:

  • Keep items in like new condition
  • Efficient and convenient service and repair
  • Protection on jewelry and watch investments

“Peace of mind is priceless,” said Devereaux. “When damage happens, the last thing we want jewelers or their customers to worry about is how to repair or replace an item. It pays to have a set plan that can help generate additional revenue while helping customers purchase and protect their jewelry with confidence. JM Care Plan delivers.”

JM Care Plan is a member of the Jewelers Mutual Group along with Jewelers Mutual Insurance Company, the only insurer dedicated solely to serving the jewelry industry in the United States and Canada.

For customers looking for more comprehensive coverage that goes beyond the care plan to provide coverage against major perils like loss, theft, and mysterious disappearance, jewelers are encouraged to mention Jewelers Mutual Insurance Company as a jewelry insurance option to consider. It’s not uncommon for a customer to have both jewelry insurance and care plan coverages to ensure their jewelry is well-protected.

There’s no cost for jewelers to enroll in the JM Care Plan program. To learn more, visit www.JMCarePlan.com. Contact Jewelers Mutual at This email address is being protected from spambots. You need JavaScript enabled to view it. or call your Jewelers Mutual agent for availability in your area.