Last updateWed, 14 Mar 2018 3pm

What's New

UPMR introduces Simply White®

New alloy designed for easy casting of 18 white gold

UPMRUnited Precious Metal Refining is a leading supplier of precious metals for the jewelry industry. From a wide assortment of master alloys and karated grain in gold, silver, platinum and palladium to solder, wire, sheet and tube, United has been serving the metals needs of the industry since 1988. United’s newest alloy formulation for 18K white gold creates a finished product so white, you don’t need to plate it - it’s Simply White®.

GN Diamond offering free Sarine on all diamonds

Aids in distinguishing retailers from online and local competition

GN SarineExplaining why two seemingly similar diamonds found on internet sites with as much as a 70% price difference is a common hurdle faced by jewelers and their sales associates. GN Diamond listens to the common pain points experienced by jewelers and in response is now offering Sarine Technology on all of their loose diamonds.

MJSA Press publishes A Jeweler’s Guide to Apprenticeships


MJSA Press has published a new book, A Jeweler’s Guide to Apprenticeships: How to Create Effective Programs by educator and award-winning jewelry artist Nanz Aalund. Suitable for shop owners, students and instructors, the 208-page volume provides detailed, proven approaches for finding, training and retaining valuable employees.

Kindred Keepsake adds petite earrings to personalized jewelry offerings

KindredKindred Keepsake has announced the expansion of their line of personalized jewelry to include new petite earring styles. In addition to their standard sized oval variety, they now offer sterling silver petite heart and petite oval styles with a 3D print engraving. Anything from fingerprint, hand, baby footprints, pet paw and nose prints can be skillfully engraved to create unique, elegant earrings that pair well with almost any ensemble. They also feature a beautiful French wire back, adding to the classic look.

Alamea adds new two-tone and higher price point product

High customer demand prompts new additions

Alamea is pleased to introduce the addition of new two-tone pieces and more 14k gold items at mid to higher retail price points to their line. A well known manufacturer of fine larimar jewelry, vast collections of sea-life, nature, tropical, and natural wood rings, Alamea’s new additions are a response to requests from their retail clients and the retailers’ customers.

ASHI launches Lovebright Holiday Sweepstakes

New Custom Sweepstakes option guarantees a winner from your store


(NEW YORK) - ASHI is excited to launch the Lovebright Holiday Sweepstakes to kickoff the Holiday Season. Retailers will be able to attract shoppers to their stores through various social media platforms. The Sweepstakes will give ASHI’s retail partners a unique marketing opportunity to increase and broaden their customer base, as their social media posts are liked and shared by customers, friends and beyond. This style of viral marketing can boost retailers’ brand exposure, grow their customer base and increase sales.