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Last updateTue, 19 Jun 2018 9pm

Featured Articles

Not for the faint-hearted: Ira Savoie loves the lively challenge of jewelry appraising

Not for the faint-hearted: Ira Savoie loves the lively challenge of jewelry appraising

For the past 17 years, Ira Savoie has been appraising jewelry of all sorts for the people of New Orleans and beyond. Sometimes, it’s business as usual at his appraisals-while-you-wait studio; other times things get animated as he delivers an unwelcom...

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What's New

AWDC announces “revolution in diamond polishing process”

AWDC announces “revolution in diamond polishing process”

(ANTWERP) - The Scientific and Technological Research Center for Diamonds (WTOCD) is the collective research center of the Antwerp World Diamond Centre (AWDC), the umbrella organization for the Antwerp diamond industry. The WTOCD has announced they ha...

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On The Move

Time Delay marks 40 years of crafting custom enhancements for one-of-a-kind watches

Time Delay marks 40 years of crafting custom enhancements for one-of-a-kind watches

(DALLAS) - Time Delay Corporation is celebrating 40 years in the time-honored tradition of offering its independent jewelers exactly what they need: the latest and finest in custom dials, bezels and bracelets at competitive prices, along with custom d...

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Industry Events

GIA’s New York Jewelry Career Fair slated for July 13

GIA’s New York Jewelry Career Fair slated for July 13

Event offers job opportunities, career coaching, networking and more

(NEW YORK) - Leading networking event for the gem and jewelry industry, GIA (Gemological Institute of America) Jewelry Career Fair , returns to New York City on Friday, July 13. Whether...

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Other News

May retail sales increased 5.6% over last year as economy continues to grow

(WASHINGTON) - May retail sales increased 0.7 percent seasonally adjusted over April and 5.6 percent unadjusted year-over-year as a growing economy prompted consumers to continue to spend, the National Retail Federation reported. The numbers exclude a...

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Latest News

May retail sales increased 5.6% over last year as economy continues to grow

1 DAY AGO

(WASHINGTON) - May retail sales increased 0.7 percent seasonally adjusted over April and 5.6 percent unadjusted year-over-year as a growing economy prompted consumers to continue to spend, the National Retail Federation reported. The numbers exclude automobiles, gasoline stations and restaurants.

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IDEX reports China cuts tariffs on 18 jewelry categories

1 DAY AGO
IDEX reports China cuts tariffs on 18 jewelry categories

(IDEX Online) – China will be slashing import taxes on jewelry, as part of tariff reductions on a wide range of consumer goods, as of July 1.

The Customs Tariff Commission of the State Council in China issued the "Notice on Reducing the Import Tariffs of Daily Consumer Goods" last week. According to ...

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GIA’s New York Jewelry Career Fair slated for July 13

1 DAY AGO
GIA’s New York Jewelry Career Fair slated for July 13

Event offers job opportunities, career coaching, networking and more

(NEW YORK) - Leading networking event for the gem and jewelry industry, GIA (Gemological Institute of America) Jewelry Career Fair , returns to New York City on Friday, July 13. Whether you are looking to join the incredible gem and je...

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Thai jewelry sparkles at DITP Roadshow at JCK Las Vegas to promote 62nd Bangkok Gems & Jewelry Fair

1 DAY AGO
Thai jewelry sparkles at DITP Roadshow at JCK Las Vegas to promote 62nd Bangkok Gems & Jewelry Fair

(l-r) Sritala Sutapak, Deputy Director, Thai Trade Center Los Angeles; Boonkij Jitngamplang, President of Thai Gem and Jewelry Traders Association (TGJTA); Dr. Gaetano Cavalieri, President of CIBJO; Kwannapa Phivnil, Executive Director, Thai Trade Center Los Angeles; and Rung Julius Zheng, Vice Pres...

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Time Delay marks 40 years of crafting custom enhancements for one-of-a-kind watches

8 DAYS AGO
Time Delay marks 40 years of crafting custom enhancements for one-of-a-kind watches

(DALLAS) - Time Delay Corporation is celebrating 40 years in the time-honored tradition of offering its independent jewelers exactly what they need: the latest and finest in custom dials, bezels and bracelets at competitive prices, along with custom diamond enhancements for most pre-owned, precious t...

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Sissy’s Log Cabin names Lamar McCubbin new president

8 DAYS AGO
Sissy’s Log Cabin names Lamar McCubbin new president

Arkansas’s largest independently owned jewelry store promotes new president from within

(LITTLE ROCK, Ark.)  - Sissy’s Log Cabin has announced the promotion of Lamar McCubbin to president. An industry veteran with more than 25 years experience, McCubbin has worked with the brand since 2014. With ...

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AWDC announces “revolution in diamond polishing process”

1 DAY AGO
AWDC announces “revolution in diamond polishing process”

(ANTWERP) - The Scientific and Technological Research Center for Diamonds (WTOCD) is the collective research center of the Antwerp World Diamond Centre (AWDC), the umbrella organization for the Antwerp diamond industry. The WTOCD has announced they have developed a revolutionary technology that fully...

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Breaking the rules of engagement, Helzberg Diamonds introduces the “Will You?” Ring

1 DAY AGO
Breaking the rules of engagement, Helzberg Diamonds introduces the “Will You?” Ring

Couples have new way to propose and then select “the” ring together

(KANSAS CITY, Mo.)  - Many couples dream of that moment when one partner gets on bended knee and asks the big question with a small box - but what if their partner doesn’t love the ring inside? Enter Helzberg Diamonds and The “Wi...

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The Marketing Minute: Trend Spotting

8 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

8 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

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Train the Trainer Course announces lower prices, fall dates

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Brad Huisken of IAS Training and frequent speaker at jewelry events around the world has announced fall dates and lower pricing for his Train the Trainer Course. This training seminar is exclusively for owners, managers, sales managers, and sales trainers. The fall dates and locations are Minneapolis, MN, Sept 30 - Oct 2; Dallas, TX, Oct 13 - 15; Sacramento, CA, Oct 20 - 22; and Charlotte, NC, Nov 3 - 5, 2009.

Huisken believes that the sales manager/trainer has the toughest job in the store. He or she has to do a great job of leading their staff in order to maximize every selling opportunity. The most valuable asset that a retail store has is the salespeople that are face to face with the customer. If that person isn't trained and coached on the floor in real situations, it may cost a store hundreds of thousands of dollars a year in lost revenue and profits.

Huisken says: "I hear from retail store owners that I have trained my staff and they just aren't doing it. The responsibility lies with the sales manager to make sure that the staff is doing it. Whether it is adding-on, turning over a sale, converting a repair to sale, handling objections, up-selling, creating customers for life, instituting an effective clientele process, planting seeds for future purchases - the success or failure of a store is in the hands of the person running the sales floor. This is specifically why I developed this course - to give the sales manager/trainer the tools, knowledge, experience, and confidence to go back to their store and really make a difference in producing positive results on the sales floor."

"I did an add-on yesterday because I stopped myself and heard your voice!" said Julie O'Brien, Graduate Gemologist, Les Olson Jewelers. "It was a very substantial fancy multi-diamond pendant sale and I was so excited to have closed it! In my excitement, I moved forward before he changed his mind. I put it in a gift box and before I presented it to the customer, I put the matching ring in the box and suggested the match. He took it! He then cut me off and told me not to show him anything else. It was my biggest sale outside of the bridal department in 23 years! Kudos obviously to myself, but also thanks to you. Attending your class and having it all in the frontal lobe, readjusted my confidence level. Thanks Brad. You're awesome!"

According to Huisken, a sales manager/trainer's job is: "To provide the leadership, knowledge, training, incentives and consequences in order to recruit, hire, train, and maintain a successful staff." This course give the sales manager/trainer these tools.

"Today, as a retail store owner, I use the contents of this course every minute, every hour, every day of the week. It's an arsenal I can't be without - especially in a challenging economy. It is the single most important tool in sustaining and growing my business," said Ara Darakjian, Darakjian Jewelers, Southfield, MI.

Huisken adds: "This course will allow retail store owners, managers and sales trainers to give their staffs the help that they need in order to maximize the productivity of individual salespeople along with maximizing the sales and profits of the store. Only through training, knowledge, and education can a jeweler flourish in today's highly competitive marketplace. It is time to take training out of the back room and put it on the sales floor through one on one coaching and training. Now retailers can provide their customers with the skilled professionals that they expect and give salespeople the tools that they need in order to maximize every selling opportunity. I want to provide the retail store owner/manager and their staffs with the tools that they need to not only survive but to dramatically increase sales and profits!"

For more information, a brochure and pricing contact IAS Training at 800-248-7703, fax 303-936-9581, e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.iastraining.com.


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