05222018Tue
Last updateThu, 17 May 2018 7am

Featured Articles

Bill’s Jewelers thrives by staying true to a family promise

Bill’s Jewelers thrives by staying true to a family promise

Bill’s Jewelers in Thomasville, Ga., has three driving forces that have kept the store growing every single year since it opened back in 1986.

One is treating your customers like family and providing the best service possible, making sure that all of ...

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What's New

Kaiser Time and the American Gem Society partner on watch education

Kaiser Time and the American Gem Society partner on watch education

(LAS VEGAS) - The American Gem Society (AGS), in conjunction with Kaiser Time, is launching the first-of-its-kind non-brand specific course for watch studies. The course will be offered through the AGS learning portal, AGS Pro, and is available to the...

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On The Move

AGS announces 2018 Circle of Distinction Honorees

AGS announces 2018 Circle of Distinction Honorees

(LAS VEGAS) - The American Gem Society (AGS) has announced that it will honor three esteemed leaders in the jewelry industry at its annual Circle of Distinction dinner on Tuesday, July 17 at the historic Plaza Hotel in New York City.

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Industry Events

Israel to hold diamond auction at JCK Las Vegas

Israel to hold diamond auction at JCK Las Vegas

(RAMAT GAN, Israel) - The Israeli Diamond Industry will again be among the largest international exhibitors at the JCK Las Vegas Show (June 1-4, 2018,). The Israel Diamond Pavilion, organized by the Israel Diamond Institute (IDI) will feature 34 exhib...

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Other News

The Atlantic explores the legend of the Pearl of Lao Tzu

The Atlantic explores the legend of the Pearl of Lao Tzu

A tale of ancient philosophers, alien abductions, murder-for-hire and how the world’s largest pearl came to be the centerpiece of an 80-year-old hoax 

egend says the diver drowned retrieving the pearl. Trapped in a giant  Tridacna  c...

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Latest News

The Atlantic explores the legend of the Pearl of Lao Tzu

5 DAYS AGO
The Atlantic explores the legend of the Pearl of Lao Tzu

A tale of ancient philosophers, alien abductions, murder-for-hire and how the world’s largest pearl came to be the centerpiece of an 80-year-old hoax 

egend says the diver drowned retrieving the pearl. Trapped in a giant  Tridacna  clam, his body was brought to the surface by his fe...

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Kindred Keepsake wins JCK Jewelers’ Choice Award

5 DAYS AGO
Kindred Keepsake wins JCK Jewelers’ Choice Award

Honeymoon Memento takes 1st in Custom Personalized Jewelry category

Kindred Keepsake Jewelry is excited to announce they have been awarded first place in JCK’s 2018 Jewelers’ Choice Awards for the custom personalized jewelry category.

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Israel to hold diamond auction at JCK Las Vegas

5 DAYS AGO
Israel to hold diamond auction at JCK Las Vegas

(RAMAT GAN, Israel) - The Israeli Diamond Industry will again be among the largest international exhibitors at the JCK Las Vegas Show (June 1-4, 2018,). The Israel Diamond Pavilion, organized by the Israel Diamond Institute (IDI) will feature 34 exhibitors.

Readmore

Hallmark Jewelry to sponsor Facets of Hope After-Party for third year

5 DAYS AGO
Hallmark Jewelry to sponsor Facets of Hope After-Party for third year

British singer/songwriter Calum Scott will perform at the JFC After-Party. Bulova to provide special entertainment

For the third year in a row Hallmark Jewelry will be sponsoring the after-party taking place immediately after the Jewelers for Children Facets of Hope event. The Facets of Hope will take...

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AGS announces 2018 Circle of Distinction Honorees

4 DAYS AGO
AGS announces 2018 Circle of Distinction Honorees

(LAS VEGAS) - The American Gem Society (AGS) has announced that it will honor three esteemed leaders in the jewelry industry at its annual Circle of Distinction dinner on Tuesday, July 17 at the historic Plaza Hotel in New York City.

Readmore

Jewelers Mutual Insurance Group recognizes top agents

12 DAYS AGO
Jewelers Mutual Insurance Group recognizes top agents

President’s Club agents characterized by excellence in jewelers block expertise

(NEENAH, Wis.) - Jewelers Mutual Insurance Group recognized its top agencies for their expertise in jewelers block insurance during JM Summit, an annual sales conference. Agencies were named to the President’s Club in reco...

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Kaiser Time and the American Gem Society partner on watch education

5 DAYS AGO
Kaiser Time and the American Gem Society partner on watch education

(LAS VEGAS) - The American Gem Society (AGS), in conjunction with Kaiser Time, is launching the first-of-its-kind non-brand specific course for watch studies. The course will be offered through the AGS learning portal, AGS Pro, and is available to the jewelry industry. This course will provide founda...

Readmore

Stuller, Inc. debuts a new informational publication

5 DAYS AGO
Stuller, Inc. debuts a new informational publication

Focuses on trends, curation, and design

(LAFAYETTE, La.)  - Stuller is excited to release the first issue of Beyond The Glass, a publication designed to share useful ideas within this unique community of jewelry professionals.

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The Marketing Minute: Trend Spotting

7 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

7 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

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Hearne’s Fine Jewelry sports a new location and thriving second generation

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In the small, sleepy seaside town of New Bern, North Carolina lives a ‘gem' of a jewelry store. With 4400 square feet of store, more ‘bling' that you can blink an eye at, and a reputation for going beyond (think way beyond) what their customers expect, Hearne's Fine Jewelry has become a city tradition. As a second generation family-owned business, Hearne's proudly serves second and third generation customers; blurring the line between business and friendship. Hearne's is the epitome of a small-town business done in a big way.

How it all started

Mickey Hearne first opened the doors to Hearne's Fine Jewelry on June 3, 1972 after spending 15 years working for other jewelers. Laura, his wife, joined him that same year as the two of them worked tirelessly to build the business. Mickey's strong work ethic quickly became recognized around town. As someone who never left the store, Mickey became the ‘go-to' jeweler of New Bern.

Mike Hearne, the youngest son of Mickey and Laura, recalls how his dad felt about the store: "The store was his life. My dad rarely, if ever, took vacation and was always at the store. He would've done anything for his customers."

As Hearne's Fine Jewelry grew so did Jimmy, Craig, and Mike, sons to Mickey and Laura. The boys, with ages spanning nine years, recall growing up running around the New Bern downtown area while their parents worked.

They had the privilege of watching their father and mother interact with customers, accommodating any request regardless of difficulty.

Hearnes-Nov
In 2007 Hearne's Jewelers realized their dream of moving in to a large freestanding store. Pictured are
employees, friends and family at the Grand Opening ceremony. The Hearne sons are wearing ties
in the middle (Mike on left, Jimmy on right) with their mother, Laura, between them.

"I remember my dad saying ‘If you take care of their requests they will always come back to purchase from you.' We've helped customers on our days off, tied anniversary bands to fishing tackle and have even sat down to dinner when we make home deliveries," recalls Mike.

In 1974 Jimmy, the oldest of three sons, joined the Hearne's team. He learned the business first hand from his parents and, for 15 years helped them run the downtown store. In 1989 the family decided to branch out and open a second Hearne's location in the Wal-Mart shopping complex.

Mike left college to join the business working with his brother. Both locations were flourishing but, as the years passed, the family longed to build a free-standing store that was easy to access and with plenty of parking - something the other Wal-Mart store didn't have.

Finally, in 1994, Hearne's made the decision to close the original downtown location. Laura went to work with the boys while Mickey enjoyed life, hobbies and grandchildren. Although he wasn't in the store every day, he was still very involved in the business. He really never left it completely.

"My dad passed away from cancer in 2001 and I miss him every day. Aside from being my father, he was such a smart business man and always seemed to have the perfect advice," recalls Mike.

In 2007 the family realized their dream to give their customers a really exceptional place to shop. The doors to the newly built, professionally decorated custom showroom in Hearne's first, free-standing building were finally opened. Their custom built Artco showcases and a large selection of name brand inventory are just a small part of the overall appeal of this new store. The ease with which customers can access the store, as well as a parking spot, are greatly improved, but the faces remain the same. The sparkling new store is one that benefits owners, employees and customers.

"We worked hard to build our new location. We started in 2005 and it took two years just to negotiate the price of the land. We broke ground in January of last year amid the economic downturn, but we survived. Now we have this tremendous store to show for it," states Mike. "And we've given our customers what they deserve - elegance and a wonderful shopping experience."

Today the Hearne brothers, along with their mother, carry on Mickey's business tradition; combining old-fashioned courtesy with integrity. They always focus on meeting customer needs, regardless of the difficulty and they are dedicated to their suppliers. "We really believe that maintaining strong relationships with the people we do business with inside the industry is one of the most important aspects of building a strong business," states Jimmy. "We still work with several of the sales people that called on my dad so long ago."

It takes one trip to Hearne's to see that the mother/sons trio enjoy what they are doing and plan to continue running the business until, possibly, a third generation is ready to take over.

"I guess we love what we do and it shows, because Hearne's was awarded Best Jeweler in our area for 10 years in a row," states Mike.

‘Courtesy with integrity' is the Hearne family motto, and as long as Jimmy and Mike (with Mom's help) are running the business it doesn't matter how hard they have to work, they will do what it takes to continue the successful business their father started so many years ago.

"Jimmy and I agree to work harder and earn less money so that we can survive and grow stronger," states Mike. "We love working with our mom and we will always put our best into it."

To find out more about Hearne's Jewelry check out their website at www.hearnesjewelry.com or give them a call at 252-637 2784.


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