05252018Fri
Last updateTue, 22 May 2018 10pm

Featured Articles

Bill’s Jewelers thrives by staying true to a family promise

Bill’s Jewelers thrives by staying true to a family promise

Bill’s Jewelers in Thomasville, Ga., has three driving forces that have kept the store growing every single year since it opened back in 1986.

One is treating your customers like family and providing the best service possible, making sure that all of ...

Readmore

Loading...

What's New

Nina Nguyen to unveil trendsetting new earring collection at JCK Vegas

Nina Nguyen to unveil trendsetting new earring collection at JCK Vegas

New collection is patent pending for multiple-use, convertible styling

(DENVER)  - Timing is everything, and time, as they say, is on designer Nina Nguyen’s side. The arrival of the news that her recently released interchangeable earring collectio...

Readmore

Loading...

On The Move

Trophy Writer

Trophy Writer

Diana Jarrett wears gemstone earrings by designer Lisi Fracchia. Popular gemologist-journalist swoops up triple trophies in annual competition

(NEW YORK) - The venerable New York Mineralogical Club, founded in 1886 by Tiffany & Co.’s first gemologis...

Readmore

Loading...

Industry Events

Emerald Expositions Jewelry Group announces launch of “PREMIER” Las Vegas

New fine jewelry and watch event to launch at LVCC during Market Week 2019  

(NEW YORK) - Emerald Expositions Jewelry Group recently announced the launch of PREMIER, a brand new fine jewelry trade event to take place during Las Vegas Market Week, b...

Readmore

Loading...

Other News

The Motley Fool explores - how much gold is left in the world?

The Motley Fool explores - how much gold is left in the world?

In 2016, archaeologists working at a dig site in Bulgaria came across a tiny but significant find: A gold bead measuring about an eighth of an inch in diameter, which scientists believe may be the oldest piece of refined gold jewelry ever discovered ...

Readmore

Loading...

Latest News

The Motley Fool explores - how much gold is left in the world?

2 DAYS AGO
The Motley Fool explores - how much gold is left in the world?

In 2016, archaeologists working at a dig site in Bulgaria came across a tiny but significant find: A gold bead measuring about an eighth of an inch in diameter, which scientists believe may be the oldest piece of refined gold jewelry ever discovered -- dating back as far as 4600 B.C. 

Readmore

GN Diamond offering on-going training to retailers’ sales force

2 DAYS AGO
GN Diamond offering on-going training to retailers’ sales force

Darci Aselage, GG, GN Diamond’s resident training professional, conducting in-store training.

GN Diamond continues to make strides in the wholesale market place by offering retailers free training for their sales associates. GN states they speak with over 3500 retailers on a daily basis, allowing the...

Readmore

Emerald Expositions Jewelry Group announces launch of “PREMIER” Las Vegas

2 DAYS AGO

New fine jewelry and watch event to launch at LVCC during Market Week 2019  

(NEW YORK) - Emerald Expositions Jewelry Group recently announced the launch of PREMIER, a brand new fine jewelry trade event to take place during Las Vegas Market Week, beginning in 2019. To be co-located with the Las Ve...

Readmore

Israel to hold diamond auction at JCK Las Vegas

9 DAYS AGO
Israel to hold diamond auction at JCK Las Vegas

(RAMAT GAN, Israel) - The Israeli Diamond Industry will again be among the largest international exhibitors at the JCK Las Vegas Show (June 1-4, 2018,). The Israel Diamond Pavilion, organized by the Israel Diamond Institute (IDI) will feature 34 exhibitors.

Readmore

Trophy Writer

2 DAYS AGO
Trophy Writer

Diana Jarrett wears gemstone earrings by designer Lisi Fracchia. Popular gemologist-journalist swoops up triple trophies in annual competition

(NEW YORK) - The venerable New York Mineralogical Club, founded in 1886 by Tiffany & Co.’s first gemologist, George Frederick Kunz announced the results of ...

Readmore

AGS announces 2018 Circle of Distinction Honorees

7 DAYS AGO
AGS announces 2018 Circle of Distinction Honorees

(LAS VEGAS) - The American Gem Society (AGS) has announced that it will honor three esteemed leaders in the jewelry industry at its annual Circle of Distinction dinner on Tuesday, July 17 at the historic Plaza Hotel in New York City.

Readmore

Nina Nguyen to unveil trendsetting new earring collection at JCK Vegas

2 DAYS AGO
Nina Nguyen to unveil trendsetting new earring collection at JCK Vegas

New collection is patent pending for multiple-use, convertible styling

(DENVER)  - Timing is everything, and time, as they say, is on designer Nina Nguyen’s side. The arrival of the news that her recently released interchangeable earring collection is now patent pending for multiple-use, converti...

Readmore

Royal Chain releases their Special Edition Gold Collection

2 DAYS AGO
Royal Chain releases their Special Edition Gold Collection

Celebrating 40 years & the resurgence of gold

(NEW YORK)  - In celebration of its 40th anniversary, the Royal Chain Group has created a special edition collection of unique gold jewelry. The collection is a tribute to the past while honoring today’s fashion forward woman.

Readmore

The Marketing Minute: Trend Spotting

7 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

Readmore

The Marketing Minute: Pricing Strategy

7 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

Readmore

Jewelers Mutual Platinum Points to reward jewelers

0
0
0
s2sdefault

(NEENAH, Wis.) – Jewelers Mutual Insurance Company is pleased to announce the launch of Jewelers Mutual Platinum Points, a program designed to award points to jewelers for every new Personal Lines Insurance contact they refer to Jewelers Mutual via a specially designed web page. Absolutely no purchase of insurance is necessary.

“Jewelers have been referring their customers to Jewelers Mutual Insurance Company since 1953, when the company first began offering its Personal Jewelry Insurance product,” said Patrick Drummond, vice president of Sales and Marketing. “Platinum Points is a way to show our gratitude and, at the same time, increase public awareness about our product.”

Upon receiving points, jewelers can redeem them by ordering from more than 44 million items, including gifts ranging from books and electronics to tickets and travel.

What’s more, jewelers also will have the ability to distribute points to staff members. In a time when budgets are tight, jewelers can motivate their sales force at no cost to themselves. They can award points for meeting sales goals or providing exceptional customer service. It’s entirely up to them.

How the program works

Upon enrolling in the program through www.JMPlatinumPoints.com, jewelers will be assigned a unique code. Soon afterwards, they will receive a welcome kit with customer referral cards. After writing their unique code on the cards, they’ll simply provide the cards to their customers. They needn’t do anything else.

When their customers visit the specially designed web site listed on the card, www.jewelersmutualinfo.com, they will be asked to enter their jeweler’s unique code, as well as their own name and e-mail address for verification. As long as the customers are not currently insured with Jewelers Mutual, the jeweler will receive points for the referral. Once on the website, customers can learn more about Jewelers Mutual and obtain a free, no obligation quote.

Participation is limited to one unique code per store location. Void where prohibited. Due to state laws, Platinum Points will not be available in Calif., Ga., Kan., Mass., Miss., Mont., N.M., N.Y., and S.C.

For more information visit the Jewelers Mutual website at www.jewelersmutual.com.


Columnists