05222018Tue
Last updateThu, 17 May 2018 7am

Featured Articles

Bill’s Jewelers thrives by staying true to a family promise

Bill’s Jewelers thrives by staying true to a family promise

Bill’s Jewelers in Thomasville, Ga., has three driving forces that have kept the store growing every single year since it opened back in 1986.

One is treating your customers like family and providing the best service possible, making sure that all of ...

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What's New

Kaiser Time and the American Gem Society partner on watch education

Kaiser Time and the American Gem Society partner on watch education

(LAS VEGAS) - The American Gem Society (AGS), in conjunction with Kaiser Time, is launching the first-of-its-kind non-brand specific course for watch studies. The course will be offered through the AGS learning portal, AGS Pro, and is available to the...

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On The Move

AGS announces 2018 Circle of Distinction Honorees

AGS announces 2018 Circle of Distinction Honorees

(LAS VEGAS) - The American Gem Society (AGS) has announced that it will honor three esteemed leaders in the jewelry industry at its annual Circle of Distinction dinner on Tuesday, July 17 at the historic Plaza Hotel in New York City.

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Industry Events

Israel to hold diamond auction at JCK Las Vegas

Israel to hold diamond auction at JCK Las Vegas

(RAMAT GAN, Israel) - The Israeli Diamond Industry will again be among the largest international exhibitors at the JCK Las Vegas Show (June 1-4, 2018,). The Israel Diamond Pavilion, organized by the Israel Diamond Institute (IDI) will feature 34 exhib...

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Other News

The Atlantic explores the legend of the Pearl of Lao Tzu

The Atlantic explores the legend of the Pearl of Lao Tzu

A tale of ancient philosophers, alien abductions, murder-for-hire and how the world’s largest pearl came to be the centerpiece of an 80-year-old hoax 

egend says the diver drowned retrieving the pearl. Trapped in a giant  Tridacna  c...

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Latest News

The Atlantic explores the legend of the Pearl of Lao Tzu

6 DAYS AGO
The Atlantic explores the legend of the Pearl of Lao Tzu

A tale of ancient philosophers, alien abductions, murder-for-hire and how the world’s largest pearl came to be the centerpiece of an 80-year-old hoax 

egend says the diver drowned retrieving the pearl. Trapped in a giant  Tridacna  clam, his body was brought to the surface by his fe...

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Kindred Keepsake wins JCK Jewelers’ Choice Award

6 DAYS AGO
Kindred Keepsake wins JCK Jewelers’ Choice Award

Honeymoon Memento takes 1st in Custom Personalized Jewelry category

Kindred Keepsake Jewelry is excited to announce they have been awarded first place in JCK’s 2018 Jewelers’ Choice Awards for the custom personalized jewelry category.

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Israel to hold diamond auction at JCK Las Vegas

6 DAYS AGO
Israel to hold diamond auction at JCK Las Vegas

(RAMAT GAN, Israel) - The Israeli Diamond Industry will again be among the largest international exhibitors at the JCK Las Vegas Show (June 1-4, 2018,). The Israel Diamond Pavilion, organized by the Israel Diamond Institute (IDI) will feature 34 exhibitors.

Readmore

Hallmark Jewelry to sponsor Facets of Hope After-Party for third year

6 DAYS AGO
Hallmark Jewelry to sponsor Facets of Hope After-Party for third year

British singer/songwriter Calum Scott will perform at the JFC After-Party. Bulova to provide special entertainment

For the third year in a row Hallmark Jewelry will be sponsoring the after-party taking place immediately after the Jewelers for Children Facets of Hope event. The Facets of Hope will take...

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AGS announces 2018 Circle of Distinction Honorees

4 DAYS AGO
AGS announces 2018 Circle of Distinction Honorees

(LAS VEGAS) - The American Gem Society (AGS) has announced that it will honor three esteemed leaders in the jewelry industry at its annual Circle of Distinction dinner on Tuesday, July 17 at the historic Plaza Hotel in New York City.

Readmore

Jewelers Mutual Insurance Group recognizes top agents

13 DAYS AGO
Jewelers Mutual Insurance Group recognizes top agents

President’s Club agents characterized by excellence in jewelers block expertise

(NEENAH, Wis.) - Jewelers Mutual Insurance Group recognized its top agencies for their expertise in jewelers block insurance during JM Summit, an annual sales conference. Agencies were named to the President’s Club in reco...

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Kaiser Time and the American Gem Society partner on watch education

6 DAYS AGO
Kaiser Time and the American Gem Society partner on watch education

(LAS VEGAS) - The American Gem Society (AGS), in conjunction with Kaiser Time, is launching the first-of-its-kind non-brand specific course for watch studies. The course will be offered through the AGS learning portal, AGS Pro, and is available to the jewelry industry. This course will provide founda...

Readmore

Stuller, Inc. debuts a new informational publication

6 DAYS AGO
Stuller, Inc. debuts a new informational publication

Focuses on trends, curation, and design

(LAFAYETTE, La.)  - Stuller is excited to release the first issue of Beyond The Glass, a publication designed to share useful ideas within this unique community of jewelry professionals.

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The Marketing Minute: Trend Spotting

7 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

 

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The Marketing Minute: Pricing Strategy

7 MONTHS AGO

Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously agreed to let us share them with our eWeekly readers.

 

Click here  to see more of George Prout’s The Marketing Minute

 

 

 

 

 

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Buddy’s Big Give

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You may not know Buddy or his jewelry stores in North Carolina but one thing's for sure, you can't miss his car. With big diamond magnets strewn all over it, along with the logo for his most recent promotion, no one can miss Buddy's car - and that's exactly the point.

Owner of Buddy's Jewelry (Mount Olive, Dunn & Goldsboro, NC), Thomas Turner was looking for ways to give back to a community that has supported him for more than sixty years. When he heard other jewelers using raffles to raise money for charity he got to thinking, ‘maybe we can do something like that. How about we give away a car?' And just like that Buddy's Big Give was born.

Buddys
The Volkswagen EOS convertible North Carolina based Buddy's Jewelry is raffling off in
their Buddy's Big Give promotion. All the proceeds collected will be donated to local schools and charities.

When Mr. Tommy, as he is affectionately known, gathered his employees to tell them his latest philanthropic idea, no one expected him to say he wanted to give away a car, but that's exactly what they heard.

Buddy's Jewelry has been a mainstay in Mt. Olive for the past 45 years. Thomas Turner proposed the idea of raffling off a car with the proceeds donated to local schools and charities. Immediately everyone started pitching in ideas, naming people to help get the contest up and running, as well as deciding the specifics of the program.

With his staff on board they started polling their clients asking what make and model would be most appealing. In the meantime Thomas Turner called a family friend who also ran the local car dealership and told him about their idea. Within a few weeks Thomas Turner purchased a Volkswagen EOS convertible and, three months after Mr. Tommy pitched the idea to his staff, Buddy's Big Give began.

"Everyone started getting really excited," recalls Kristen Moody, sales associate at the store. "We agreed to have the car decaled with the name of the contest and big images of diamonds covering the body of the car so that as we drove it between stores people would notice the contest."

Buddy's Big Give was designed to generate money for the sole purpose of giving that money away. Mr. Tommy wanted to sell $5 raffle tickets and let the buyer designate to which school or charity they wanted the money to go. The staff made it very clear that the car would have a few miles on it. Mr. Tommy allows the staff to drive it between all three locations to advertise the program.

The first raffle ticket for the car was sold August 2008 and the contest is still going on. Each month Buddy's staff sells hundreds of tickets and then, at the end of that month, draws one name from that month's sales. The monthly winners receive a $500 shopping spree in Buddy's and their names are put in the drawing for the car which is slated for November 2009.

"We've been intentional about making our customers wait a year on the drawing," states Kristen. "We really wanted to give everyone time to hear about the contest and see the car. We also wanted to raise a lot of money for the schools. We didn't want to start the contest and a few weeks later end it."

It seems that patience has paid off. Buddy's has seen a marked increase in ticket sales and store traffic. They've also seen an increase in new prospective customers come through the doors just to buy a raffle ticket.
"We've really created a buzz in the community and in the store about this car. People are dying to know who is going to win it and we've maximized the amount of money we've raised for charity."

With the final drawing less than a month away, the local ‘buzz' continues to grow. The staff is busy preparing the dinner reception at which the winner will be announced. And, the money keeps coming in. In total, Buddy's Big Give Away has generated thousands of dollars from hundreds of tickets sold. And all of the proceeds go directly to the purchaser's charity of choice.

"We're proud that we've been able to raise this much money for our local schools and charities," exclaims Kristen. "We really want to help the community that has been so good to us for so many years. We are all in this together and this is our way of saying thank you."

The Mt. Olive community has supported Buddy's since it opened in 1945. Buddy Turner found a love for watch making while recovering from tuberculosis as a young man. The medical centers would teach watch making to the infirm while they were bedridden and Buddy took a great interest in it. As soon as he was healthy again he found a storefront in the heart of downtown Mt. Olive, NC and opened the doors to Buddy's Jewelry.

Today, Buddy's son Thomas Turner is at the helm of the company and has been since the late seventies. He joined his father after obtaining his engineering degree and working several years for a chemical company. Thomas watched the Mt. Olive community, as well as Dunn and Goldsboro, embrace his family's store generation after generation, and he strives to find ways to give back to them with charitable giving like this program.

His children are now a part of the company, and they also recognize how the people of these small towns have supported their family's business. Scott Mohiser, stepson to Thomas, heads up Goldsboro while daughter Brandi Worth manages the Mt. Olive store.

When the winning ticket is drawn this month there will be one lucky person taking home a Volkswagen Eos. But the real winners are the children who are already benefiting from the extra funds donated to their schools. Buddy's Big Give makes everyone a winner!

Be sure to follow up with Thomas Turner and everyone at Buddy's to see just how this contest ends. You can call them at 910-892-1827.


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