Daily life behind the jewelry counter comes with its own sparkle… and its own chaos.
That’s why Southern Jewelry News is proud to introduce At The Counter™, a recurring comic strip created exclusively for the jewelers, bench artists, sales associates, appraisers, and store owners who live the unique rhythm of this industry every single day.
This series captures the relatable moments—big and small—that happen when diamonds, customers, deadlines, and reality collide. Thoughtful, witty, and wonderfully dry, each comic brings a dose of humor that feels like that quiet sigh you release on a Tuesday afternoon:
Calm on the outside. Resigned on the inside. Always professional.
Meet the Cast
Bob the Jeweler
The face of weary wisdom. Bob has seen everything the jewelry trade can throw at him—unrealistic requests, rushed repairs, mystery metal, last-minute wedding panics, and the timeless phrase: “Can you make it bigger, but also cheaper?”
He’s calm. He’s polite. He’s helpful.
And internally, he is… managing.
Tia, the Sales Pro
Sharp, stylish, and charmingly unbothered by the daily whirl of customer personalities, Tia handles the sales floor with grace and a practiced smile. Whether she’s fielding vague design ideas or tracking down inventory that “was just here five minutes ago,” she delivers humor through a mix of patience and perfectly raised eyebrows.
Together, Bob and Tia bring the jewelry store experience to life with a blend of relatable frustration, professional composure, and industry-insider humor we all understand.
What Readers Can Expect All Year Long
At The Counter™ will appear throughout the year in multiple formats so you never miss an opportunity to laugh at the job you love.
Weekly Email Newsletter
Look for a fresh comic panel each week in your inbox—quick, fun, and perfectly timed for that mid-week breather.
Social Media Channels
Follow Southern Jewelry News on Facebook, Instagram, and LinkedIn to catch new comics as they go live. Share them with your staff, your colleagues, and anyone who’s ever worked in retail.
Quarterly Print Editions
Our print readers will enjoy beautifully reproduced versions of the comics in every issue. These editions will also feature occasional behind-the-scenes sketches, concept art, and special seasonal strips.
A Return to Classic Newspaper Favorites
Southern Jewelry News is bringing back the nostalgic sections so many of us grew up with—because trade publications can be informative and fun.
Alongside At The Counter™, readers will soon enjoy:
- A recurring comics section, just like the newspaper days.
- Crossword puzzles, all themed around the jewelry industry.
- Easter-egg artwork and seasonal extras throughout the year.
We’re building a publication that sparks both professional insight and genuine enjoyment.
Don’t Miss a Single Comic — Subscribe Today
Get At The Counter™ delivered straight to your inbox, stay connected with the characters, and be the first to see new strips, sketches, and exclusive bonus panels.
👉 Subscribe to the Southern Jewelry News Newsletter
👉 Follow us on Facebook, Instagram, and LinkedIn
Laugh with us all year long.
You’re already living the stories—now you get to see them drawn.
