André Savoie

“Radio doesn’t work.” If I had a nickel for every time I’ve heard somebody tell me this...they’re mostly wrong. Just...

I don’t usually talk about “survival” during jewelry marketing training, but 2023 feels like a good year to start. Maybe...

The jewelry business sure has been interesting over the last few years. When COVID hit, many jewelers backed off on...

This time of year, I hear from many jewelers who want to talk about how to hit their goals for...

Over the 15 years I’ve been in digital marketing, I’ve heard a lot of excuses why people are unhappy with...

Over the 15 years I’ve been in digital marketing, I’ve heard a lot of excuses why people are unhappy with...

A major shift in consumer behavior impacting local jewelers is happening right before our eyes. And it’s probably not the...

One of my mentors, best-selling author Roy H. Williams, says marketing has one rule that cannot be broken: “The company...

Everybody wants to focus on leads. But leads are a “trailing” metric. Smart business owners know you have to build...

Jewelers - what’s the best way to track results from digital marketing? It finally happened to jewelers. A little hit....