A major shift in consumer behavior impacting local jewelers is happening right before our eyes. And it’s probably not the...

One of my mentors, best-selling author Roy H. Williams, says marketing has one rule that cannot be broken: “The company...

Everybody wants to focus on leads. But leads are a “trailing” metric. Smart business owners know you have to build...

Jewelers - what’s the best way to track results from digital marketing? It finally happened to jewelers. A little hit....

The 2020 Online Shift for Local, Upscale Retailers 2020 is one of those years we’ll remember as the year of...

It feels like local fine jewelry retailers are a little late to the digital marketing party. It’s easy to understand...