2022 Digital Marketing Planning Checklist
Over the 15 years I’ve been in digital marketing, I’ve heard a lot of excuses why people are unhappy with...
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The #1 reason marketing campaigns fail
Over the 15 years I’ve been in digital marketing, I’ve heard a lot of excuses why people are unhappy with...
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Discovery Commerce – a major consumer shopping trend you don’t want to miss
A major shift in consumer behavior impacting local jewelers is happening right before our eyes. And it’s probably not the...
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Why social media ads are so effective for jewelers
One of my mentors, best-selling author Roy H. Williams, says marketing has one rule that cannot be broken: “The company...
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The secret to getting more clicks
Everybody wants to focus on leads. But leads are a “trailing” metric. Smart business owners know you have to build...
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Tracking digital marketing results
Jewelers - what’s the best way to track results from digital marketing? It finally happened to jewelers. A little hit....
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How to profitably shift into the new normal of online sales
The 2020 Online Shift for Local, Upscale Retailers 2020 is one of those years we’ll remember as the year of...
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The 3 best kept secrets in jewelry digital marketing
It feels like local fine jewelry retailers are a little late to the digital marketing party. It’s easy to understand...
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