Why gross is for vanity and net is for sanity
It’s really pretty simple math. You can work and work and work to hit your dream sales number, whether that’s...
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Being the marketer of your business
Let me share a critical success secret with you! Allow me to take a moment to pull back the curtain...
Read moreOnline marketing that generates real profits
“Diamond” Bill Warren Although there are few if any retail businesses that can compete with Amazon,...
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Why you should attract referrals
Let me ask you: Would you be surprised to learn that there are many retailers, especially jewelers and gift shop...
Read moreYou are the “King or Queen” of your business – Now Act Like It!
Let me ask you a question - why did you open your jewelry business? Financial freedom, time freedom, or that...
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Virtual Selling – The new technology that can create a new revenue stream
During Y2K, technology was the source of a lot of fear. Industries across the board were tied to it, but...
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Why business as usual could mean out of business
Albert Einstein said, “We cannot solve our problems with the same level of thinking that created them.” No matter what...
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Be everywhere and keep on smiling
No matter the situation, one of the first strategies I use is to engage in non-stop direct marketing and to...
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How to re-engage your store
By the time you read this it is my hope that COVID-19 will have peaked and the country (hopefully) will...
Read moreHow to re-engage your store
By the time you read this it is my hope that COVID-19 will have peaked and the country (hopefully) will...
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