Crystal Vilkaitis, owner of Crystal Media, founder of Social Edge and RDI Diamond’s resident Social Media Expert

A successful campaign can make or break your Q4. But a successful campaign takes a bit of time and some...

So, you want to promote your business with Facebook Live. Good! You’re making smart moves for your business by embracing...

Do we expect retailers to have a flawless floor set, the most sought after items, an amazing website, time for...

Time is money. Many business owners feel like they are wasting both when they invest in social media with no...

Photos bring products to life. While descriptions can tell customers how to use a product, how big a product is,...

My retailers want a lot of things. They want simple solutions, they want more traffic, they want more sales, and...

My retailers want a lot of things. They want simple solutions, they want more traffic, they want more sales, and...

Pinterest is not only a great marketing tool and a place from which we build our emotional wish list, gathering...

Social media is ever-changing. What works one month might not work the next. That is why it’s important not to...

Email marketing is a great way to bring customers into the store or get t hem to buy online. We’re...