Online Survival Sales Tactics in the Era of COVID-19
In a matter of days, the world has been turned upside down. COVID-19 has shut down the global economy. Among...
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Planning exit strategies
You’ve finally decided to reap the rewards of all the time you spent building your successful retail business. You’ve determined...
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Brick and mortar retail is not dying
Bob EpsteinBrick and mortar retailers are closing in record numbers as of late, but if you take...
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Competing against the big chains this holiday season
Bob EpsteinAs the holiday shopping season approaches, a whole new slew of ads bombarding viewers begin to...
Read moreTime for aggressive marketing tactics
For the last century, store owners have operated on the premise borrowed from the script in “Field of Dreams”: “If...
Read moreSummer Surveys: Get customer feedback now and have a more profitable holiday shopping season
A few months ago I happened to be driving down the road with my business partners when we passed a...
Read moreCost effective advertising strategies
From an advertising perspective, it’s tough being an independent retail jeweler. There’s just no way to compete with the big...
Read moreKnowing when and how to retire
Consider the independent store owner reaching retirement age. It’s been thirty years of hard work, long hours, many weekends, most...
Read moreHappy New Year – Already?
January? February? Valentine’s Day? Most retailers just want to make it through this year’s holiday shopping season before thinking about...
Read moreEffective direct mail marketing strategies
So you’ve made the decision to run a sale event in your store. Maybe you want to move dated or...
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