Applied Marketing 101: Maximizing diamond margins in a post-pandemic era (Part I)
As you read this, you’re living in the fourteenth month of an extraordinary post-pandemic world where the economy has been...
Read more
George Prout’s Merchandising Missiles
In this week’s Merchandising Missiles video, George Prout, Chief Marketing Officer of Gems One, discusses strategy regarding diamond bands, and...
Read moreApplied Marketing 101: The incipient end of the Airbnb Effect
Through a strange coincidence, I am writing this column on precisely the one-year anniversary of my trip home from India...
Read more
Applied Marketing 101 video from George Prout: The Incipient End of the Airbnb Effect
In this week’s video, George relaunches his popular Applied Marketing 101 column as a podcast, explaining its core mission, and...
Read moreApplied Marketing 101: The view from Croatia
Playing Diocletian’s Numbers Game As I write this, I’m seated on an American Airlines flight from Dubrovnik to Philadelphia. I...
Read moreApplied Marketing 101: Becoming Zara: the critical merchandising transition from fast sellers to fast fashion
As I write this, I’m sitting in seat 13D on an American flight from Hong Kong to Los Angeles, having...
Read moreApplied Marketing 101: Maximizing the power of branded collections
One of my favorite professors at Brown was Dean Hazeltine, whose duties included teaching the only two courses offered in...
Read moreApplied Marketing 101: At last, a Christmas to remember!
On a Friday in late September of 2008, I used my three-hour drive home from New York City to call...
Read moreThe Marketing Minute: Trend Spotting
Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously...
Read moreThe Marketing Minute: Pricing Strategy
Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously...
Read more
© 2020 Southern Jewelry News.