Applied Marketing 101: The View from Surat
As I write this, I’m sitting in seat 15A on a Thai Airways 787 Dreamliner bound for Bangkok from Mumbai....
Read moreGeorge Prout is about to celebrate his 50th year in the jewelry business, having sold his first engagement ring as a 17 year-old sales associate working at Kay Jewelers in 1974. In each of the past 4 decades, he has worked for companies that rose to top three status nationally in sales volume to Independent Jewelry stores, and is Divisional President of JB Bhanderi, the largest Lab Grown Diamond Grower in the world.
As I write this, I’m sitting in seat 15A on a Thai Airways 787 Dreamliner bound for Bangkok from Mumbai....
Read moreIf you have read my articles over the years, you know that I have spent considerable time and energy thinking...
Read moreWhether you currently sell lab, or at some point may begin selling it, there is no question that lab grown...
Read moreAs you read this, you’re living in the fourteenth month of an extraordinary post-pandemic world where the economy has been...
Read moreIn this week’s Merchandising Missiles video, George Prout, Chief Marketing Officer of Gems One, discusses strategy regarding diamond bands, and...
Read moreThrough a strange coincidence, I am writing this column on precisely the one-year anniversary of my trip home from India...
Read moreIn this week’s video, George relaunches his popular Applied Marketing 101 column as a podcast, explaining its core mission, and...
Read morePlaying Diocletian’s Numbers Game As I write this, I’m seated on an American Airlines flight from Dubrovnik to Philadelphia. I...
Read moreAs I write this, I’m sitting in seat 13D on an American flight from Hong Kong to Los Angeles, having...
Read moreOne of my favorite professors at Brown was Dean Hazeltine, whose duties included teaching the only two courses offered in...
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