Applied Marketing 101: In Search of the Elusive Thermonuclear Unique Selling Proposition
As I write this, I’m on a Saturday evening flight from Melbourne to Philly after an extraordinarily successful one-day Lab...
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Applied Marketing 101: The Asteroid Approaches
As I write this, I’m sitting on a morning flight from Miami to Philadelphia. The aircraft originated in Santiago, Chile...
Read moreApplied Marketing 101: The approaching tsunami of fashion diamond jewelry demand
The Large Hadron Collider (LHC) is the world’s largest and highest energy particle collider. It consists of a magnetized 16.7...
Read moreApplied Marketing 101: Surviving the Collapse of Bridal Price Points
Scan QR Code to receive a link to listen to the article. The Lab Grown Diamond...
Read moreApplied Marketing 101: The coming lab grown diamond shortage
On a fairly regular six-week cycle, my friend Jim and I have the same discussion. “George,” he will say in...
Read moreApplied Marketing 101: The View from Surat
As I write this, I’m sitting in seat 15A on a Thai Airways 787 Dreamliner bound for Bangkok from Mumbai....
Read moreApplied Marketing 101: The Next Big Thing
If you have read my articles over the years, you know that I have spent considerable time and energy thinking...
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Applied Marketing 101: Top ten questions to ask in selecting a primary lab grown supplier
Whether you currently sell lab, or at some point may begin selling it, there is no question that lab grown...
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Applied Marketing 101: Maximizing diamond margins in a post-pandemic era (Part I)
As you read this, you’re living in the fourteenth month of an extraordinary post-pandemic world where the economy has been...
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George Prout’s Merchandising Missiles
In this week’s Merchandising Missiles video, George Prout, Chief Marketing Officer of Gems One, discusses strategy regarding diamond bands, and...
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