Applied Marketing 101: The Next Big Thing
If you have read my articles over the years, you know that I have spent considerable time and energy thinking...
Read moreGeorge Prout is President of the Independent Division of Craft Diamonds, and can be reached at george@craftdiamonds.co.
If you have read my articles over the years, you know that I have spent considerable time and energy thinking...
Read moreWhether you currently sell lab, or at some point may begin selling it, there is no question that lab grown...
Read moreAs you read this, you’re living in the fourteenth month of an extraordinary post-pandemic world where the economy has been...
Read moreIn this week’s Merchandising Missiles video, George Prout, Chief Marketing Officer of Gems One, discusses strategy regarding diamond bands, and...
Read moreThrough a strange coincidence, I am writing this column on precisely the one-year anniversary of my trip home from India...
Read moreIn this week’s video, George relaunches his popular Applied Marketing 101 column as a podcast, explaining its core mission, and...
Read morePlaying Diocletian’s Numbers Game As I write this, I’m seated on an American Airlines flight from Dubrovnik to Philadelphia. I...
Read moreAs I write this, I’m sitting in seat 13D on an American flight from Hong Kong to Los Angeles, having...
Read moreOne of my favorite professors at Brown was Dean Hazeltine, whose duties included teaching the only two courses offered in...
Read moreOn a Friday in late September of 2008, I used my three-hour drive home from New York City to call...
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