Applied Marketing 101: Top ten questions to ask in selecting a primary lab grown supplier
Whether you currently sell lab, or at some point may begin selling it, there is no question that lab grown...
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Applied Marketing 101: Maximizing diamond margins in a post-pandemic era (Part I)
As you read this, you’re living in the fourteenth month of an extraordinary post-pandemic world where the economy has been...
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George Prout’s Merchandising Missiles
In this week’s Merchandising Missiles video, George Prout, Chief Marketing Officer of Gems One, discusses strategy regarding diamond bands, and...
Read moreApplied Marketing 101: The incipient end of the Airbnb Effect
Through a strange coincidence, I am writing this column on precisely the one-year anniversary of my trip home from India...
Read moreApplied Marketing 101 video from George Prout: The Incipient End of the Airbnb Effect
In this week’s video, George relaunches his popular Applied Marketing 101 column as a podcast, explaining its core mission, and...
Read moreApplied Marketing 101: The view from Croatia
Playing Diocletian’s Numbers Game As I write this, I’m seated on an American Airlines flight from Dubrovnik to Philadelphia. I...
Read moreApplied Marketing 101: Becoming Zara: the critical merchandising transition from fast sellers to fast fashion
As I write this, I’m sitting in seat 13D on an American flight from Hong Kong to Los Angeles, having...
Read moreApplied Marketing 101: Maximizing the power of branded collections
One of my favorite professors at Brown was Dean Hazeltine, whose duties included teaching the only two courses offered in...
Read moreApplied Marketing 101: At last, a Christmas to remember!
On a Friday in late September of 2008, I used my three-hour drive home from New York City to call...
Read moreThe Marketing Minute: Trend Spotting
Marketing specialist George Prout produces a weekly marketing advice video for retail jewelers, The Monday Morning Marketing Minute. He’s generously...
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