Applied Marketing 101: In Search of the Elusive Thermonuclear Unique Selling Proposition
As I write this, I’m on a Saturday evening flight from Melbourne to Philly after an extraordinarily successful one-day Lab...
Read moreGeorge Prout is about to celebrate his 50th year in the jewelry business, having sold his first engagement ring as a 17 year-old sales associate working at Kay Jewelers in 1974. In each of the past 4 decades, he has worked for companies that rose to top three status nationally in sales volume to Independent Jewelry stores. Currently he is President of JB Bhanderi, the world's largest CVD grower and maker of the Surreal Diamond brand. He can be reached at george@surrealdiamond.com.
As I write this, I’m on a Saturday evening flight from Melbourne to Philly after an extraordinarily successful one-day Lab...
Read moreAs I write this, I’m sitting on a morning flight from Miami to Philadelphia. The aircraft originated in Santiago, Chile...
Read moreThe Large Hadron Collider (LHC) is the world’s largest and highest energy particle collider. It consists of a magnetized 16.7...
Read moreScan QR Code to receive a link to listen to the article. The Lab Grown Diamond...
Read moreOn a fairly regular six-week cycle, my friend Jim and I have the same discussion. “George,” he will say in...
Read moreAs I write this, I’m sitting in seat 15A on a Thai Airways 787 Dreamliner bound for Bangkok from Mumbai....
Read moreIf you have read my articles over the years, you know that I have spent considerable time and energy thinking...
Read moreWhether you currently sell lab, or at some point may begin selling it, there is no question that lab grown...
Read moreAs you read this, you’re living in the fourteenth month of an extraordinary post-pandemic world where the economy has been...
Read moreIn this week’s Merchandising Missiles video, George Prout, Chief Marketing Officer of Gems One, discusses strategy regarding diamond bands, and...
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