The Story Behind the Stone: Just Jewels
Recently a report issued by GIA Labs identified a ring as having been sent to their lab for testing. This...
Columnists
Advice, tips and best practices from experts in the fields of sales, marketing, retail, e-commerce and more.
Safeguarding High-Value Retailers: Unveiling the cyber risks and effective countermeasures
In today’s digital age, high-value retailers are prime targets for cybercriminals seeking to exploit vulnerabilities and steal valuable customer data....
4Cs of Diamonds? Here are the 4Cs of Jewelry Marketing to help you sell them
If there are 4Cs of diamonds, there should be another 4Cs for marketing these gems. And as far as everyone...
Applied Marketing 101: The Asteroid Approaches
As I write this, I’m sitting on a morning flight from Miami to Philadelphia. The aircraft originated in Santiago, Chile...
The Story Behind the Stone: Oops there it is!
Who hasn’t accidentally lost a precious jewel somewhere and commiserated with those who’ve dropped a ring down a drain, in...
Cool New Things from the Atlanta Jewelry Show
While at the Atlanta Jewelry Show a few weeks ago, like always, I try to find the cool new things...
The Retailer’s Perspective: It’s Springtime in September
September is a rebirth kind of month for me. It’s the month where my life actually changes between the 1st...
Barbiecore Bling! Are you in?
Pink! Sparkly! Fun! Whether or not you’re a fan of Barbie The Movie, there’s no denying it’s having an impact,...
Successful Custom: The Customers View
How many times have you hopped in the car and started off on that drive to or from work and...
Holiday Sales Success: A multifaceted marketing approach
As the air turns crisper and leaves begin to change, the holiday season draws nearer, signaling a critical time for...
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