It’s time for a change
When was the last time you changed things up in your store? Is everything in the same place as it...
Columnists
Advice, tips and best practices from experts in the fields of sales, marketing, retail, e-commerce and more.
The Color of the Moment: Grey Spinels are on the rise
Grey Spinels, courtesy of Navneet Gems & Minerals Ltd The varied hues of spinel have been...
The Retailer’s Perspective: Ho Ho Ho Merry Christmas … kinda
Here we are, heading into the Christmas season once again. Are you ready? Are your cases stocked up? Are your...
What if you could live to 150? How would you change your life?
At the beginning of the 19th century the average life expectancy was 40 years. In 2019 it was 72. Recent...
5+ useful ways to boost jewelry sales during the pandemic
Are you one of those jewelry businesses that have suffered major setbacks during this pandemic? Here are some tips to...
The Story Behind the Stone: Finding Hope after Brokenness
A hallmark of a great artist is one who searches out beauty or meaning in circumstances that may perplex others....
Have I told you lately? Increase your customers’ lifetime value
When was the last time that you received a personalized thank you note? Not a text, but a handwritten note...
Content Marketing – the subtle yet firm art of advertising your store
Have you ever been to a jewelry store where a salesperson follows you wherever you go? And, as if tailing...
How to capture the social media market
Sure, you may have Facebook and Instagram pages. But how effective are you in actually engaging your circle of friends...
The Retailer’s Perspective:
Things we are all dealing with
As I talk to retailers all across the country, there are several topics that come up repeatedly. As I was...
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