5 critical marketing tasks you need to do in 2022
2021 was quite the year. Between overwhelming business costs, time-management, and never-ending-pandemic-related-stress, this calendar year was certainly one for the...
Columnists
Advice, tips and best practices from experts in the fields of sales, marketing, retail, e-commerce and more.
Being the marketer of your business
Let me share a critical success secret with you! Allow me to take a moment to pull back the curtain...
Online marketing that generates real profits
“Diamond” Bill Warren Although there are few if any retail businesses that can compete with Amazon,...
21 Tips For The New Year
Author, trainer, consultant, and speaker Brad Huisken is President of IAS (“I’m a Salesman”) Training. He has developed his own...
The Retailer’s Perspective: What’s next for all of us?
As we start another trip around the sun in 2022, retailers are confronted with a challenge that we’ve never faced...
The Story Behind the Stone: The explosive history of lava cameos
14K gold lava cameo ring with deep carving. Photo E. D. Marshall Jewelers. Cameos have been...
What if you could live to 150? How would you change your life?
At the beginning of the 19th century the average life expectancy was 40 years. In 2019 it was 72. Recent...
Why bias can affect your business performance
We all like to believe ourselves to be open minded pillars of logical thinking - that when it comes time...
Avoid these 5 Marketing Mistakes for your jewelry business
As a jewelry store-owner, do you find yourself wondering what’s the right marketing plan to get new customers? Many business...
The Retailer’s Perspective: Ho, Ho, Ho, it’s Merry Chaos
What in the world is going on in the world? And where the heck is that treadmill I ordered from...
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