Local SEO for jewelry shops: How to appeal to your local audience
I don’t know about y’all, but when I search for “jewelry” on Google, the first website I see is Macy’s,...
Columnists
Advice, tips and best practices from experts in the fields of sales, marketing, retail, e-commerce and more.
It’s all about her: The female self-purchase opportunity
Gone are the days of “honey, may I ...?” In 2020 the global female income was expected to reach $24...
Why social media ads are so effective for jewelers
One of my mentors, best-selling author Roy H. Williams, says marketing has one rule that cannot be broken: “The company...
The Retailer’s Perspective: New Valentine’s Day Traditions
After the year we’ve had, I got to thinking about all of the things we missed due to the pandemic....
Help, I need more customers!
Today there is no “business as usual” because there is no “usual”. 2020 changed everything. It’s time to think outside...
Technology is no substitute
When I go to the bank these days, I almost always use the ATM. It’s just easier and faster. The...
A designer’s love story
Something that people always ask me when they find out that I’m a married jewelry designer is, “how did your...
Help, I need more customers!
Today there is no “business as usual” because there is no “usual”. 2020 changed everything. It’s time to think outside...
Silver Spotlight
Indeed, we’re all reciting love sonnets to the success of Valentine’s Day 2021, as 2020 has dulled so many financial...
The Retailer’s Perspective: My 2021 Resolutions and Restitutions
I think we can all agree that our #1 resolution going forward is to never speak of 2020 again. Don’t...
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