Beyond Jewelry?
Folks Printing offers a variety of labels for jewelers. “I’ve been a jewelry sales rep since...
Columnists
Advice, tips and best practices from experts in the fields of sales, marketing, retail, e-commerce and more.
The Story Behind the Stone: How’d this happen?
Christian Liden holding the 2.20 carat yellow diamond he found at Crater of Diamonds State Park...
The Retailer’s Perspective: What a difference a year makes
A year ago, the world was a different place for all of us independent retailers across the country. We weren’t...
The “Shows” Must Go On!
Rumor has it that this phrase may have originated in circuses, dating back to the 19th century. When a circus...
The best web platforms for managing jewelry shops online
Your jewelry shop is finally making an impression on social media. Your store is also getting a lot of visitors....
The Retailer’s Perspective: With great power comes great fails
*Tap Tap Tap* “Is this thing on? This is the United States calling. Is anyone out there? Over.” Looking back...
The Secret to Successful Sales – Science or Magic?
Why are some people better at sales than others? Although it may seem like magic, whether you’re selling in person...
The Story Behind the Stone: Finding Phenakite
Nigerian rough phenakite and finished stone. Courtesy Daniel J. Stair. Diamond lovers are spoiled for choices...
Discovery Commerce – a major consumer shopping trend you don’t want to miss
A major shift in consumer behavior impacting local jewelers is happening right before our eyes. And it’s probably not the...
Are jewelry manufacturers practicing sustainable practices or greenwashing?
Every Spring we talk about Earth Day, but what does that really mean for us in the jewelry business? The...
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