This 2021 Google Update changes everything for jewelry websites
It seems like your Instagram and Facebook newsfeeds are not the only things to watch out for anymore. In the...
Columnists
Advice, tips and best practices from experts in the fields of sales, marketing, retail, e-commerce and more.
Lessons Learned
“WOW” might be a word used by many upon their return from this season’s trade shows. Whether you were on...
The Story Behind the Stone: Would you like a sample?
Who wouldn’t love to understand the secrets of the earth that reveal where diamonds might be located? Before any entity...
Applied Marketing 101: Maximizing diamond margins in a post-pandemic era (Part I)
As you read this, you’re living in the fourteenth month of an extraordinary post-pandemic world where the economy has been...
10+ jewelry website boo-boos that hurt your Google visibility
Many jewelers are still perplexed about how their jewelry websites could help them boost sales. Some think they already knew...
The Amazing (and sometimes under-appreciated) Peridot
It is an amazing gemstone that is under appreciated and often incorrectly cast as a “semi-precious” gem. It is the...
Talkin’ ‘bout my generation….
“My Generation”, a song released in 1965 by the English rock band The Who, became a huge hit and one...
Be your customer’s expert and you’ll be their gem
Selling jewelry is all about fashion and jewelry trends. Are you wild about color? Find out what color your...
Beyond Jewelry?
Folks Printing offers a variety of labels for jewelers. “I’ve been a jewelry sales rep since...
The Story Behind the Stone: How’d this happen?
Christian Liden holding the 2.20 carat yellow diamond he found at Crater of Diamonds State Park...
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