Make it easy for your customers with technology
If the pandemic has taught us anything in the field of sales, it’s the idea that we’ve had to get...
Columnists
Advice, tips and best practices from experts in the fields of sales, marketing, retail, e-commerce and more.
The Retailer’s Perspective: Time to pay the tax man… or NOT!
I’m struggling with something that I thought I’d just throw out there and see what everyone else’s opinion is on...
Meet the Thijs family from Melee-Express
Christine, Marc and Davina Thijs at their Belgium office. The Thijs family’s love for diamonds originated...
The Story Behind the Stone: Green and Gone
More than a few famous gemstones throughout time have gone MIA at some point. In certain cases, they could actually...
I DO…. want to grow my Bridal Business!
2021 will see a surge of 650k weddings, bringing the total 2021 number of weddings to 2.77 million versus a...
Top 10 Digital Marketing Tactics that can help jewelry stores in 2021
Everything is going online these days. From food businesses to hard-working contractors, we can find the things we need by...
You are the “King or Queen” of your business – Now Act Like It!
Let me ask you a question - why did you open your jewelry business? Financial freedom, time freedom, or that...
The Retailer’s Perspective:It’s April Fool’s Day again…and again…and again
I’ve always been a big fan of April Fool’s Day. I’ve always liked to go big on that day and...
Applied Marketing 101: The incipient end of the Airbnb Effect
Through a strange coincidence, I am writing this column on precisely the one-year anniversary of my trip home from India...
The Story Behind the Stone: Auction Action
102.39 carat D flawless diamond. Photo Sotheby's. 2020 witnessed profound changes in lifestyles for everyone around...
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