2021 was quite the year. Between overwhelming business costs, time-management, and never-ending-pandemic-related-stress, this calendar year was certainly one for the history books. It challenged and transformed you – calling you to a higher, more competitive standard, and opening the door to bold new ideas.
You should be proud of the hustle that brought you where you are. We have a feeling that 2022 is going to be better than ever for your business: full of more opportunities, successes, and ticking off even bigger goals, with more brides-to be searching for the bridal sets, custom jewelry designs, and engagement rings your shop has to offer.
Our new normal demands a digital strategy, don’t ignore it!
In addition to the avenues you’re already using to broaden your consumer reach, we’ve compiled a few resources for you about a currently hot small business topic: marketing. So often, marketing can be a problem spot for even the most lucrative small business owners. While it may seem impossible, the problem of marketing has a variety of simple solutions. We’re here to help – so get that notebook ready!
1. Marketing is important for your store, start now
The first step, even if it’s small, start somewhere. It doesn’t have to be a grand, far-reaching syndication strategy. Start by setting your intention and focusing on marketing as a whole, making a list of tangible goals for the year. Just setting up a to-do list can simplify the overarching marketing problem and get you on track for your very own marketing success story. Start with the tools below, and watch your business go viral!
2. Your marketing hub is your website, make sure it’s great
One of the most essential first steps we recommend is curating your online presence. The first thing you must have is a great website. Attractive, product-focused, and clear websites offer you a great way to introduce consumers to your brand and brand ethics. Add eye-catching visuals, descriptive copy, and smart-call-to-action-tools that allow your customers to interact with your content. If you can, make it ecommerce enabled to give your customers a way to shop from home. Don’t forget to add important contact information, as well as a link to other social media accounts where customers can interact with your brand.
3. Use SEO and your online presence to your advantage
The next marketing step – optimize your SEO. Using relevant keywords related to your business in your about pages, on your website, and in your content captions gives your website a better chance to come up in more online search results and increase local traffic. Adding a steady flow of blogs about the top services you offer or questions your customers have is also very beneficial to your rankings. Also, continue to post to your Google Business Profile and make sure to update the content. Performing some basics with SEO relies on constant updates to your website so your customers have the best experience on your website.
Want to increase engagement on your social media channels? Consider a posting strategy. Get familiar with the various Instagram tools such as Stories, Reels, and Posts to ensure you’re making maximum use of your channels, making use of paid ads.
Social media got you down? If you’re disillusioned by the ins and outs of social channels, consider hiring a social media or virtual assistant.
4. Email marketing still works – make sure to use it
Another terrific tip to market to customers is through a tried-and-true email marketing strategy. Create a roster of subscribers and email captivating content through services like MailChimp. You’ll be able to see how many of your subscribers have opened, interacted with, and engaged with your email content, allowing you to better curate your email approach. Utilize options such as paid promotions, sale information, and embedded links, to get the most out of your messages.
5. The reviews are in: make sure they’re fantastic.
Improve your online reviews. This is an excellent way to maximize your online reach, as word-of-mouth tends to go the longest way with those who don’t yet have a personal relationship with your brand or products.
If you’re still not getting a lot of traffic on your online sites, consider offline marketing strategies like QR codes to offer customers an easy way to visit your social channels. Consider adding your code to business cards, flyers, and other print-marketing options to increase your clicks.
Go forth and conquer your 2022 sales goals!
It can be intimidating to consider placing a heightened focus on online marketing – but we hope we’ve helped make the process a bit easier. You will get as much out of your online marketing as you put in – and, with these tips, we just know you’ll be successful. If you are still struggling with marketing and what to do next, we’re here to help. Contact Jewelry Store Marketers https://jewelrystoremarketers.com/ for a digital marketing strategy session today.