Did you know that America spends a whopping $26.07 billion on Mother’s Day gifts? And yes, that’s despite the COVID-19 pandemic hanging around!
As a jewelry retailer, Mother’s Day is an opportunity for you to show your A game. Here are some tips on how you can bring your Mother’s Day promotion campaigns to the next level.
- Focus on the Visuals
This Mother’s Day, it’s time to reassess the nitty-gritty of your graphic art set-up.
Reinvent Your Branding
Review your mood board. Speak with a jewelry creative, so your in-store posters, flyers, website banners, and even your email newsletters go well together for your Mother’s Day Campaign.
Be Here, There and Everywhere
Or at least appear that you are.
Did you know that there is a tool that can help you improve where you place your ads? With the help of Facebook Pixels, you could now analyze your target audience’s behavior and place ads where they usually hang out.
PRO-Tip
Speaking of Facebook, why not pump-up your customers with 2 or 3 Mother’s Day-related posts per week until the D-day so they’d never forget you?
Complete Your Mother’s Day Visuals Kit
Graphics are useless without beautiful photos. Bring the best out of your products by seeking a professional jewelry photographer’s help for your campaign.
- Backup Visuals with Emotions
While you target the visuals, don’t forget to tap on emotions, too.
Highlight Momma’s Heart
Produce content that speaks about a mother’s love. In short, tell a touching or funny story that will keep everyone engaged.
PRO-Tip
Got no story to tell? Or no time for video productions and content creation? Let your potential customers share their momma tales and experiences through hashtags.
But, remember, you can’t just use any hashtags. There are rules you must observe.
Hype the Crowd Up
Sponsor a special event for moms with overflowing drinks (maybe champagne). Inject some fun into it with some Mother’s Day-inspired games and freebies exclusive for your patrons.
PRO-Tip
Increase publicity for your Mother’s Day promotion by inviting a local artist to perform mainly for the mommas out there.
- Create Mother’s Day Bundles
If you’re one of those shoppers who feel overwhelmed when several nice things are laid in front of you, spare your clients from the same misery by curating your jewelry pieces.
Prepare a Mother’s Day Gift Guide
Choice overload is real! And there’s no better way around it than a guided shopping experience. This is where a jewelry gift guide for mom’s comes in handy.
Make Jewelry Gift Sets
Gift sets are perfect for last-minute shoppers or those who are busier than a moth in a mitten. So, start curating your jewelry products now for Mother’s Day.
PRO-Tip
Design a special packaging for your gift sets that are specially made for the occasion.
Offer Discounts
Encourage potential clients to give their moms jewelry sets from your shop by offering discounts and freebies that come with their purchase.
- Don’t forget Flowers and Cards
Flowers and greeting cards remain Mother’s Day bestsellers, says a National Retail Federation survey report in 2020. While you can’t beat statistics on a whim, why not join the fun?
After all, the survey also suggests that more Americans spend most of their budget on another coveted Mother’s Day gift.
Can you guess what that is?
(drum rolls)
You’ve guessed right! This is why promoting your jewelry collection for Mother’s Day is worth it.
Plus, an exquisite piece of jewelry and a lovely bouquet are like peas and carrots that make any present truly unforgettable.
- Be Searchable on the Internet
Appearing on the first page of Google, the world’s largest search engine, takes time. But, you don’t have to wait for the cows to come home to achieve that if you’ve got the right strategies.
Launch SEO Campaigns
Start Search engine optimization (SEO) campaigns that highlight your jewelry shop’s Mother’s Day keywords. An SEO campaign goes from creating posts to producing videos for your promotion.
PRO-Tip
Consider appealing to a local audience or those customers that are near your place of business through local SEO strategies.
Optimize Your E-Commerce
Allow Google to read your store by tweaking your e-commerce content. For instance, you could start by adjusting the title, heading, and body tags on your e-commerce page for SEO purposes.
Invest in Google Ads
While organic search results are highly encouraged, there’s no harm in giving paid ads a try.
PRO-Tip
Instead of paying for advertisements, capitalize on digital marketing experts. Unlike paid ads, digital marketers can help you be searchable on Google using organic terms, which is a win-win for your shop in the long run.
- Build Rapport with the Audience
Social distancing protocols might be everywhere, but this shouldn’t hinder us from engaging our target audience.
Design Mother’s Day-inspired Interactive Quizzes
Learn more about your customers through quiz activities. A funny true-or-false online quiz or a who’s-more-likely-questionnaire, for instance can do the trick. Such activity does not only show your quirky side but also helps you assess the market.
Host Giveaways, Contests and Raffles
A quiz is not enough. Ask your patrons to also participate in your jewelry store’s Mother’s Day giveaway, raffle, or contest.
Aside from making someone smile with free jewelry, a giveaway is also a chance for your shop to gain more followers on social media and boost sales.
PRO-Tip
Engage more participants in your giveaway, contest, or raffle by asking patrons to use the relevant hashtags. You could also urge customers to share their own Mother’s Day stories and tag their mothers or friends in their posts.
Final Thoughts
Mother’s Day keeps getting better and better each year with promotions and gimmicks all over the place.
If you feel the above hacks are too much for your plate, share them with a friendly digital marketer. That way, a jewelry retailer like you could focus on what you do best. And that is curating jewelry items for all the special mom’s out there.
