Last updateTue, 19 Jun 2018 9pm

IDD brings big bridal brand HaroutR™ to independent retailers


IDD of New York, a leading supplier of diamond basic programs for North America for over 30 years, has announced their partnership with world famous bridal designer Harout Aghjayan to bring the independent retailer the HaroutR™ Bridal Collection.

IDD-MayWith extensive knowledge and experience in jewelry design for over 25 years for 5th Avenue’s most prominent jewelry brands, and his own previously branded bridal line, Harout’s designs are well known throughout the world for their innovative artistry, fine workmanship and attention to detail.

Continuing his true passion for jewelry design, Harout’s latest creations combine his exceptional design skill with modern technology.  As a true jewelry design innovator of our time, Harout has now developed a revolutionary bridal collection that utilizes an interchangeable head concept allowing for designer styling with the flexibility of customization. 

“The HaroutR Collection is the perfect way for independent retailers to satisfy those consumers who need the instant gratification without compromising on quality, craftsmanship, or style,” says designer Harout. 

An exclusive collection available only for independent retailers, the HaroutR Bridal Collection capitalizes on IDD’s strengths in diamond sourcing and superior service for their customers.  IDD’s promotional package of the HaroutR Bridal Collection will include a complete marketing campaign to support the independent retailer with an intense focus towards the end-consumer.  Known for providing diamond jewelry programs at an exceptional value, IDD looks to elevate the HaroutR Bridal Collection to a branded bridal line without the high price tag. 

Alok Mehta, president of IDD stated: “True to our nature, IDD continues to be a leader in design, creativity, value, and service; the new HaroutR Bridal Collection is all that and more.  We’re so excited to be a part of this collection that promises to revolutionize the bridal business for the independent retailer.”

Come and experience IDD’s revolutionary HaroutR Bridal Collection or other IDD diamond-basic programs in Las Vegas, Luxury at JCK booth #307 and Plumb Club booth #120.  Please call 800-621-1162 to speak to an IDD representative or visit www.IDDjewelry.com.