Last updateTue, 19 Jun 2018 9pm

IDD’s revolutionary Harout R Bridal enjoying growth


Continuing to impress independent retailers with its innovative essence, Harout R Bridal from IDD is quickly becoming one of the company’s fastest growing bridal brands.

Since its re-launch this April, IDD has implemented several new developments that has earned them a 2013 PGI Award and a dramatic increase in business.

IDD-SeptThe most revolutionary change since the IDD and Harout R partnership is the debut of the interchangeable head system that allows for instant customization. Designed to target and attract the next generation shopper, this innovative feature allows the consumer to design their perfect ring and walk out of the store with their custom creation the same day. 

“The Harout R Collection is the perfect way for independent retailers to satisfy those Millennial consumers who need instant gratification without compromising on quality, craftsmanship, or style,” says Harout Aghjayan, designer/ creator of the Harout R Collection. 

Also making quite an impression is IDD’s aggressive approach to bring new life to the Harout R brand, with an intense focus on the end consumer. With market research showing an increased need to adapt to the “Gen Y” audience, IDD looks to promote the Harout R Bridal Collection to the end-consumer using modern marketing tools, including a newly re-designed, interactive website; social media campaign and promotions; and national magazine ads. 

For the independent retailer, IDD offers  a full service marketing campaign with a broad spectrum of advertising advantages that build brand awareness and encourage more traffic for the store location.  From digital and print options to e-commerce solutions, the variety of marketing tools offered by IDD helps secure the bridal business for the independent retailer in their market area. 

“The Harout R Bridal Collection is the perfect combination of design innovation and modern marketing solutions that meets the ever-changing consumer needs in today’s market,” said IDD president and CEO, Alok Mehta.

For more information visit www.HaroutR.com or call 800-621-1162 and speak to a representative.