AI for Dummies: Unleash the power of artificial intelligence to dramatically expand your business

Jump ahead of the curve. Tap the power of AI to boost your business. You may have heard about AI and ChatGPT but may not know where to begin. It’s easy! New opportunities to utilize this powerful technology are emerging every day.

To begin with, you’re already using AI in your online search engines, Siri, facial recognition software, your smart car and phone, medical and financial software – basically embedded within technology everywhere. Using ChatGPT is like using traditional search engines, but on steroids.

You may have heard fears expressed about this new technology and how it will change our lives. What’s real and what’s hype? We asked perplexity.ai what dangers AI might involve:

Misinformation. AI can create convincing fake images and videos known as deepfakes, which can be used to spread misinformation.

Privacy Concerns. AI can be used to collect and analyze vast amounts of personal data, raising concerns about privacy.

Job Displacement. AI automation can lead to job losses in various industries.

Bias and discrimination. AI can perpetuate and amplify biases and discrimination present in the data it is trained on.

Singularity. There is a hypothetical risk that AI could surpass human intelligence, leading to a loss of control over the technology.

The cat’s out of the bag. AI is already in use throughout the world. It’s smart to be aware of potential drawbacks of AI and take steps to mitigate these going forward.

Ready to jump in? Here are the ABCs.

For ChatGPT, go to chat.openai.com. You will sign up with your email address and create a password. Where it says “send a message”, you will enter a prompt, which is the question you want answered, what you are searching for, or what you want ChatGPT to do for you. The more detailed, precise and specific your request, the better ChatGPT’s  response will be. “Create a personalized email greeting for a VIP jewelry repeat customer. Include a special 20% discount offer for anniversary gifts.” “Write a minute-long script for a video advertisement about our newest lab created diamond engagement rings.” “Create an in-depth analysis of the estate jewelry industry and its potentials and drawbacks for small business owners.”

New alternatives to ChatGPT: The search engine Microsoft Bing already has AI powered within it. You can use it as a regular search engine, but you can also ask it more complex and detailed questions and get a vastly upgraded range of responses. Also try new, very simple to use perplexity.ai

Canva.com has AI already embedded in its Magic Design. Use it to create great graphics for social media posts, ads, invitations, signs, posters and announcements, using your images or ready-made templates.

New! Try oxolo.com. Just enter your URL or website, and it will create a ready made video using your content in minutes! You can edit it to suit your specific needs. Like a lot of AI currently, it generates a creative product very efficiently. You may need to tweak it to get your final finished product exactly as you like, but it quickly generates many creative ideas that you can then polish to perfection.

Dozens of new AI products are emerging weekly that allow you to simplify and expand all aspects of your business. Plunge in and explore what AI can do for you!