Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    Love at first solder, Graham Jewelers turns 20
    Wirt’s Jewelers: Banking on Success
    Arkansas jeweler’s photos earn gallery showing
    Jewelers Look to Modern Tech for a Profitable Future
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Sponsored Content
    • Tradeshow News
    • Video
    • What's New
    Reena Ahluwalia’s bejeweled Royal Mysore paintings acquired by C. Krishniah Chetty Crystal Museum
    Jewelers Mutual® reveals results of Jewelry Self-Purchasing Survey
    Christie’s Luxury Week kicks off: Important Watches Totals $11,204,650
    Citizen Watch America opens first ever U.S.-based flagship store on 5th Avenue
    GN Diamond’s 100% Sell Through Guarantee on mined diamonds and diamond jewelry helps retailers confidently buy for the season
    ASHI announces 2024 Valentine’s Day Marketing Program
    MJSA launches “Why I’m a Jeweler” videos to encourage careers in jewelry
    Select Jewelry Shows to celebrate 15th Anniversary in 2024
  • Podcast
    Firearms and Timepieces Coming Together with Glock Watches
    Ep 54 – Jim Imhof, Firearms and Timepieces Coming Together with Glock Watches
    The Jewelry Business Scorecard with JBT Experts
    Ep 53 – Jim Rocchio and Brenda Gamba, The Jewelry Business Scorecard with JBT Experts
    Ep 52 - Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 52 – Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Stories, Trends, and Expert Insights from Snowden Jewelers
    Ep 50 – Chris Snowden, Stories, Trends, and Expert Insights from Snowden Jewelers 
    SoHo Success at the Atlanta Jewelry Show
    Ep 49 -Amy and Fran, SoHo Vibes, SoHo Success at the Atlanta Jewelry Show 
    The-Third-Generation-Fine-Jewelry-Expert_-Katelynne-Eslick-
    Ep 48 -Katelynne Eslick, The third-Generation Fine Jewelry Expert
    Long Jewelry Empire of Rembrandt Charms
    Ep 47 -Eric Lux, From Coop to Decades-Long Jewelry Empire of Rembrandt Charms 
    The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 46 -Jacob Dupuis, The Expert’s Guide to Jewelry Laser Technology of B&D Sales
  • Columnists
    David Brown
    Product Training v Sales Training: It’s a game of two halves
    Image of Chuck Koehler
    The Retailer’s Perspective: The joys of working with the public
    The Story Behind the Stone: Your Options with Opal
    How to set compassionate boundaries with clients
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: In Search of the Elusive Thermonuclear Unique Selling Proposition
    The Story Behind the Stone: Lost and Found in Africa
    A Visit to Mumbai – Diamond Central!
    Social media ads, boosted posts, Google paid ads: Making the right call for your jewelry store
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    Love at first solder, Graham Jewelers turns 20
    Wirt’s Jewelers: Banking on Success
    Arkansas jeweler’s photos earn gallery showing
    Jewelers Look to Modern Tech for a Profitable Future
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Sponsored Content
    • Tradeshow News
    • Video
    • What's New
    Reena Ahluwalia’s bejeweled Royal Mysore paintings acquired by C. Krishniah Chetty Crystal Museum
    Jewelers Mutual® reveals results of Jewelry Self-Purchasing Survey
    Christie’s Luxury Week kicks off: Important Watches Totals $11,204,650
    Citizen Watch America opens first ever U.S.-based flagship store on 5th Avenue
    GN Diamond’s 100% Sell Through Guarantee on mined diamonds and diamond jewelry helps retailers confidently buy for the season
    ASHI announces 2024 Valentine’s Day Marketing Program
    MJSA launches “Why I’m a Jeweler” videos to encourage careers in jewelry
    Select Jewelry Shows to celebrate 15th Anniversary in 2024
  • Podcast
    Firearms and Timepieces Coming Together with Glock Watches
    Ep 54 – Jim Imhof, Firearms and Timepieces Coming Together with Glock Watches
    The Jewelry Business Scorecard with JBT Experts
    Ep 53 – Jim Rocchio and Brenda Gamba, The Jewelry Business Scorecard with JBT Experts
    Ep 52 - Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 52 – Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Stories, Trends, and Expert Insights from Snowden Jewelers
    Ep 50 – Chris Snowden, Stories, Trends, and Expert Insights from Snowden Jewelers 
    SoHo Success at the Atlanta Jewelry Show
    Ep 49 -Amy and Fran, SoHo Vibes, SoHo Success at the Atlanta Jewelry Show 
    The-Third-Generation-Fine-Jewelry-Expert_-Katelynne-Eslick-
    Ep 48 -Katelynne Eslick, The third-Generation Fine Jewelry Expert
    Long Jewelry Empire of Rembrandt Charms
    Ep 47 -Eric Lux, From Coop to Decades-Long Jewelry Empire of Rembrandt Charms 
    The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 46 -Jacob Dupuis, The Expert’s Guide to Jewelry Laser Technology of B&D Sales
  • Columnists
    David Brown
    Product Training v Sales Training: It’s a game of two halves
    Image of Chuck Koehler
    The Retailer’s Perspective: The joys of working with the public
    The Story Behind the Stone: Your Options with Opal
    How to set compassionate boundaries with clients
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: In Search of the Elusive Thermonuclear Unique Selling Proposition
    The Story Behind the Stone: Lost and Found in Africa
    A Visit to Mumbai – Diamond Central!
    Social media ads, boosted posts, Google paid ads: Making the right call for your jewelry store
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Columnists

Avoid these 5 Marketing Mistakes for your jewelry business

Guy Pineda by Guy Pineda
December 13, 2021
Share on FacebookShare on Twitter
Reading Time: 7 minutes

Pineda MistakeAs a jewelry store-owner, do you find yourself wondering what’s the right marketing plan to get new customers? Many business owners rely on word of mouth to get leads, but other marketing tactics work great for small businesses, even those with a lean marketing budget.

Promoting your jewelry store, your brand and your products or services can all effectively be done via digital marketing. Your ideal customer is online, and you don’t want to miss out on getting their business when they are actively looking for your services. There is, however, a right way and a wrong way to do digital marketing. Check out these common small business marketing mistakes below to make sure you are doing it effectively!

1. Lacking a clear marketing strategy
Does your jewelry store have a clearly defined marketing strategy? If not, your digital marketing efforts will likely fall flat. Not having a clear marketing plan is one of the costliest marketing mistakes small business owners can make. A clear strategy can tell you what channels to focus on and how much time and money you allocate to each channel.

Build your marketing plan by identifying your target audience, setting attainable objectives, determining your marketing budget, and tracking your progress. Knowing how your strategy is playing out can help you make adjustments where needed to reach the right people with your messaging. Be sure to track your results, so you know if your marketing campaigns are a success.

2. Not having a mobile-friendly website
Did you know that just over half of all website traffic comes from mobile devices? To convert visitors to customers, your jewelry site must be mobile-friendly. This is an important mistake to avoid. If your site isn’t mobile-friendly, new customers will simply leave and take their business elsewhere. Having a mobile-friendly site isn’t just important from a marketing standpoint; it matters from an accessibility standpoint as well.

Updating your existing site to be mobile-friendly can be a challenge. If making changes to your existing one isn’t feasible, you can always build a new one or use an alternate solution like WordPress, which offers mobile-friendly site templates built right in.

3. Not optimizing for search engines
Do you know how to optimize for the most popular search engines? In order to have a successful digital marketing campaign, you’ll need to focus part of your marketing efforts on SEO (search engine optimization). Part of SEO is identifying popular keywords that customers are using to search for products or services like yours. Then, you’ll need to ensure your website is built to rank well within those searches.

Having a regularly updated blog is a great way for business owners to take advantage of a virtually free way to attract new customers. By optimizing your content for search, your website will naturally start showing up for highly targeted keywords, which can help draw new customers to your site.

Pineda Website4. Not having a social media presence
Social media is an important part of digital marketing because it can help you build your audience and create brand awareness. If you aren’t using social media to boost your online presence, you are missing out on connecting with your ideal customer. By utilizing free social media platforms like Facebook and Instagram, you can easily run affordable social marketing campaigns to help promote your jewelry business.

It’s not uncommon for jewelry store owners to think social media is simply a distraction, but it can actually provide business owners with an outlet to create valuable connections that lead directly to sales. Ignoring this channel is a mistake because customers are on these platforms daily. If you don’t promote your business on social media, someone else will promote theirs, and you’ll be missing out on valuable sales opportunities as a result.

5. Not getting reviews
Reviews help small businesses by building trust with potential customers. While many stores look to rely on word of mouth, getting these reviews should be a priority for any jewelry business looking to gain traction online. While it may seem like asking for reviews is an uncomfortable thing, studies show that consumers are generally happy to share their experiences and opinions.

To get reviews from your customers, ask for them directly or actively encourage your customers to leave a review after a positive experience. Positive reviews on platforms like Google Business Profile (formerly Google My Business) can help your business rank higher in the Google search results, including the high-visibility Map Pack.

Choosing the best marketing method for your small business

There are many common marketing mistakes that jewelry stores encounter when promoting their product or service offerings, but avoiding these five will help you avoid the common pitfalls. Whether your preference is content marketing, social media marketing, or just focusing on reviews, growing your business online isn’t as hard as it may seem.

There’s no such thing as the “right” marketing approach; as long as it connects with your ideal customer and delivers a return on investment, then you’re doing great.

If you need help with a marketing plan for your business, get in touch with us at Jewelry Store Marketers. We would be happy to help you create a digital marketing plan that will drive more jewelry sales and customers to your store.

Guy Pineda

Guy Pineda

Guy Pineda, CEO of Jewelry Store Marketers, has owned an award winning digital agency for the past 15 years and has been working in the jewelry industry for close to 30 years. Jewelry Store Marketers is niche agency that helps jewelry stores get more appointments and increase sales through Local SEO, Digital Marketing, Website Development, Social Media, Videos and more. Learn more at jewelrystoremarketers.com.

Related Posts

David Brown

Product Training v Sales Training: It’s a game of two halves

December 4, 2023
Image of Chuck Koehler

The Retailer’s Perspective: The joys of working with the public

November 30, 2023

The Story Behind the Stone: Your Options with Opal

November 30, 2023

How to set compassionate boundaries with clients

November 30, 2023

Latest News

Other News

Reena Ahluwalia’s bejeweled Royal Mysore paintings acquired by C. Krishniah Chetty Crystal Museum

December 6, 2023
Other News

Jewelers Mutual® reveals results of Jewelry Self-Purchasing Survey

December 6, 2023
Industry Events

Christie’s Luxury Week kicks off: Important Watches Totals $11,204,650

December 6, 2023

Other News

Citizen Watch America opens first ever U.S.-based flagship store on 5th Avenue

ASHI announces 2024 Valentine’s Day Marketing Program

Product Training v Sales Training: It’s a game of two halves

MJSA launches “Why I’m a Jeweler” videos to encourage careers in jewelry

Select Jewelry Shows to celebrate 15th Anniversary in 2024

Ep 54 – Jim Imhof, Firearms and Timepieces Coming Together with Glock Watches

Southern Jewelry News

© 2023 Southern Jewelry News.

Additional Information

  • About
  • Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Newsletter Signup
  • Sitemap

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • DIGITAL MAGAZINE
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archives

© 2023 Southern Jewelry News.