Pink! Sparkly! Fun! Whether or not you’re a fan of Barbie The Movie, there’s no denying it’s having an impact, already generating more than $1 billion in sales. In a cultural moment, the weekend of its recent release, women and girls cosplayed, dressing in pink to attend the opening. The weekend was dubbed “Barbenheimer,” celebrating its release along with another blockbuster, Oppenheimer.
Margot Robbie, star and producer of Barbie The Movie, dressed in character at the London opening wearing Assael South Sea pearls.Clearly having an effect on fashion and jewelry, dubbed “Barbiecore,” the movie is inspiring designers, such as Dallas Prince, Kendra Scott and William Travis, to launch Barbie-inspired collections and pieces.
“My crazy obsession for all colors of PINK has been in overdrive since the premiers of Barbie! Even though there are stunning pink gemstones, I knew that ‘enamel’ was the best way to enhance my new Floral Pansy Earring and Pendant. I say yes to glamour, whimsy, color and Barbie,” said Prince.
Dallas Prince’s newest Barbie inspired pink enamel pieces.Trends to look for:
- Anything PINK! Dovetailing with Pantone’s Color of the Year, Viva Magenta, all shades of pink are in overdrive – from pink sapphires to morganite, tourmalines, garnets, coral and diamonds! Think Pink, including rose gold and pink enamel!
- DIAMONDS are a girl’s best friend. Barbie loves anything sparkly, from diamonds – including pink ones! – to sparkly glitter glass.
- PEARLS are ultra feminine – and now enthusiastically embraced by men as well (and Ken!). At Barbie The Movie’s London opening, Margot Robbie, Barbie’s star and producer, dressed in character, wore a triple strand necklace of Assael South Sea pearls.
- TOY STORY. Barbie is, after all, a child’s toy doll. Look for simple, oversize pieces in bright colors, such as Barbie’s large pink seashell necklace worn in the movie. Kendra Scott’s new Barbie limited edition capsule is all about “positivity and individuality,” celebrating the “boundary breaking role of Barbie in pop culture.” It’s fun eye-candy selections feature bright colors that pop, charm bracelets and pink Barbie signature necklaces with sparkly glitter glass.
- FUN! Jewelry, after all, doesn’t have to be so serious. This is a trend we hope will continue, celebrating the joy and delight of accessories with a lighthearted touch.
Barbie’s oversized pink seashell necklace and earrings from the movie.Are you in? Ride the Barbie bandwagon. Feature a picture or poster from the recent movie highlighting bejeweled Barbie along with a case selection of Barbie-worthy jewelry selections – pink and sparkly, fun, oversize pieces, perhaps with a charm bracelet or pearls. If a customer is wearing pink, ask her if she likes the Barbie style, and show her some of your appropriate selections. What about a Barbie-themed event or party? Invite guests to come dressed in style, try on pieces, and take pictures to share on social media. Create a mood and have fun!
Barbie The Movie is multidimensional and richly themed. It celebrates femininity, while suggesting an expansion of its definition and scope. What could be more appropriate than celebrating its success through a tie-in with the quintessential feminine accessory of jewelry?
Kendra Scott’s Pink Iridescent Glitter Glass earrings from her Barbie themed capsule.“Barbie helped restore the idea that a woman doesn’t have to sacrifice personal style, fashion and femininity to be strong. Fashion and femininity are now associated with strength and character, as it should be. And I love it. Let’s Barbie with the best of them!” – William Travis.
