Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Lambrecht’s Jewelers, 130-years-old and counting
    Celebrate with Gold®
    Tracing Diamond’s Origin
    Pickens, Inc.: Steady pace wins the race
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Stuller introduces several new offerings at JCK Las Vegas
    JSA reports crimes against U.S. jewelry firms in 2021 exceeded pre-Covid levels
    GCAL partners with VDB to add 8X® Cut Grade search filter
    Registration opens for HardRock Summit 2022
  • Podcast
  • Columnists
    The Retailer’s Perspective: With great power comes great fails
    The Retailer’s Perspective
    The Story Behind the Stone: Yearning for Kazakhstan
    10 Cybersecurity Questions small and medium businesses should ask in 2022
    Motivating your sales staff
    IAS Training’s Keys to Effective Communication – Part III
    Kate’s star-studded style. What will the next trend be?
    Motivating your sales staff
    IAS Training’s Keys to Effective Communication – Part II
    Retailing in a post-PC world
    Motivating your sales staff
    IAS Training’s Keys to Communication
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Lambrecht’s Jewelers, 130-years-old and counting
    Celebrate with Gold®
    Tracing Diamond’s Origin
    Pickens, Inc.: Steady pace wins the race
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Stuller introduces several new offerings at JCK Las Vegas
    JSA reports crimes against U.S. jewelry firms in 2021 exceeded pre-Covid levels
    GCAL partners with VDB to add 8X® Cut Grade search filter
    Registration opens for HardRock Summit 2022
  • Podcast
  • Columnists
    The Retailer’s Perspective: With great power comes great fails
    The Retailer’s Perspective
    The Story Behind the Stone: Yearning for Kazakhstan
    10 Cybersecurity Questions small and medium businesses should ask in 2022
    Motivating your sales staff
    IAS Training’s Keys to Effective Communication – Part III
    Kate’s star-studded style. What will the next trend be?
    Motivating your sales staff
    IAS Training’s Keys to Effective Communication – Part II
    Retailing in a post-PC world
    Motivating your sales staff
    IAS Training’s Keys to Communication
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Columnists

Be the expert that you want to be – and that your customers deserve

Brad Huisken, President IAS Training by Brad Huisken, President IAS Training
June 30, 2015
Share on FacebookShare on Twitter

What motivates the retail professional? Is it the desire to serve the customer? Is it the ability to use a variety of sales techniques to showcase the product to its best advantage? Is it the need to be at the top of the competitive heap within an industry? Is it the opportunity to increase personal income through improving standards of excellence? Is it the contribution to the community at large by providing a quality resource?

Professional expertise is a finessed balance of product knowledge, sales techniques, customer relationships, organizational growth, continuing training and education and the employment of the highest ethical ideals sustained over time. It’s comparable to the highest quality gem: if one of the facets is imperfect, the value of the total jewel is diminished!

Investing in your personal proficiency in each of these components enhances your value to your customer, your company, your community and your industry. Naturally, as your value increases, so does the potential for your income and personal satisfaction to increase.

So, where are your strengths and weaknesses on the continuum of Professionalism? 

  • Do you relate well with every individual who enters your store?  Can you cultivate a friend with a variety of personalities?  Is it easy for you to empathize with the viewpoint of your customer?
  • Do you know all of the aspects of each of your products?  All of the features and benefits? All the aspects of the fabrication processes? The companies and their reputations?
  • Do you have a large and varied collection of sales skills to tailor your service to the needs of your customer? Can you recognize the signals from each customer that the sales process is progressing through each phase?
  • Does your company have requirements to ensure the greatest satisfaction for your customer? Do you follow all of those policies carefully to build the best client relationships possible?
  • Are you the team member that every company desires and nurtures to enable the greatest value for the customer, the employees and the health of the company?
  • Do you actively contribute your talents to the community?
  • What organizations within the industry do you support?
  • Are your personal standards and life choices of the highest ethical level? Are you motivated by the desire to serve, the integrity to provide value to your customer, your company, your community and your industry as a whole? 

Your ability and desire to honestly assess your own levels of expertise and then investigate the next steps to tend to your personal and professional development create the atmosphere for success. Following up on those next steps bring the intention of accomplishment into focus and completion of the plan equates to excellence achieved by few!

“Change and growth take place when a person has risked himself and dares to become involved with experimenting with his own life.” –  Herbert A. Otto, Psychologist and Author.


Author, trainer, consultant, and speaker Brad Huisken is President of IAS Training. Huisken has authored several books and training manuals on sales and  produces a Weekly Sales Training Meeting video series along with Aptitude Tests and Proficiency Exams for new hires, current sales staff and sales managers. In addition, he publishes a free weekly newsletter called “Sales Insight” For a free subscription or more information contact IAS Training at 800-248-7703 or info@iastraining.com. Visit his website at www.iastraining.com.

Brad Huisken, President IAS Training

Brad Huisken, President IAS Training

Author, trainer, consultant, and speaker Brad Huisken is President of IAS Training. Huisken has authored several books and training manuals on sales and  produces a Weekly Sales Training Meeting video series along with Aptitude Tests and Proficiency Exams for new hires, current sales staff and sales managers. In addition, he publishes a free weekly newsletter called “Sales Insight” For a free subscription or more information contact IAS Training at 800-248-7703 or info@iastraining.com. Visit his website at www.iastraining.com.

Related Posts

The Retailer’s Perspective: With great power comes great fails

The Retailer’s Perspective

June 30, 2022

The Story Behind the Stone: Yearning for Kazakhstan

June 30, 2022

10 Cybersecurity Questions small and medium businesses should ask in 2022

June 27, 2022
Motivating your sales staff

IAS Training’s Keys to Effective Communication – Part III

June 22, 2022

Latest News

Industry Events

Stuller introduces several new offerings at JCK Las Vegas

July 4, 2022
Other News

JSA reports crimes against U.S. jewelry firms in 2021 exceeded pre-Covid levels

July 4, 2022
On The Move

GCAL partners with VDB to add 8X® Cut Grade search filter

July 4, 2022

Other News

Registration opens for HardRock Summit 2022

NRF says economy is slowing but recession is unlikely in near term

American Gem Society targets negotiation skills for Confluence 2022

Lambrecht’s Jewelers, 130-years-old and counting

Celebrate with Gold®

Tracing Diamond’s Origin

Southern Jewelry News

© 2022 Southern Jewelry News.

Additional Information

  • About
  • 2022 Trade Shows
  • Media Kit
  • Contact

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2022 Southern Jewelry News.