03242019Sun
Last updateTue, 19 Mar 2019 7pm

Bill Warren

Bring out the “Maverick” in you

The late, great motivational speaker, radio personality and author Earl Nightingale was once asked what the secret to success in business was.  His answer revealed much. He said, “Watch what everyone else is doing and then do the opposite.”  It took me a little while to grasp what he meant, but slowly I found the hidden meaning behind it.

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You have not because you ask not

Lest ye think I am about to launch into a biblical sermon, let me say that the above quote from the Bible is very applicable to business in every sense.  Perhaps you are like me and have discovered that jewelry sales are not always so rosy.  Every day is not a barn burner in our business, but a lot of those days would produce much better sales if we simply asked for them!

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Mastering the Art of Upsell for added profits

Here is a simple principle which, when put to use in your store, will add massive profits and value to your bottom line. Some call it the Upsell while some refer to it as the Add-on, but who cares as long as it works?

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What did you do today to bring in the bacon tomorrow?

The question in the headline is one I ask myself at the end of every business day. It’s one I hope by the end of this column that you’ll start asking yourself. You see, it’s really more about your mind-set than anything else. You’ll discover that developing the “Maverick Marketing” mind-set of how to bring in tomorrow’s bacon is also what will help you be extremely successful in the jewelry business.

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The Ready, Fire, Aim Principle

Have you ever wondered why some jewelry stores seem to stay ahead of the crowd while others plod along with the same old results year after year?  Its a question that has plagued many a store owner.  Perhaps a piece of the puzzle is that those jewelers who blaze new trails are the ones who aren’t afraid to experiment with something new.

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Reflections of a former independent jeweler

As each of us start the year anew, you have probably found yourself reflecting on a great many things. Amazingly, I have reflected on how I have changed over the last couple of years as well as how other jewelers and our industry as a whole has changed.

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