As a jeweler, you may have already noticed the increasing popularity of permanent jewelry on the internet. It is a hot topic in the jewelry business right now, with some calling it forever jewelry. While it may sound extreme, this type of jewelry is attracting a diverse range of people of all ages, genders, and relationships.
With this in mind, have you considered leveraging this trend to enhance your website’s traffic? Because if you haven’t – why not? It’s your chance to make your website more visible. In this article are 3 easy steps and ideas on how to use the increasing trend of permanent jewelry to grow your website’s traffic.
Permanent Jewelry Trend
According to the latest Google Trend data from 2023, the United States has shown a growing interest in permanent jewelry trends over the last year. That interest reached a peak in February.
Permanent jewelry is a unique concept in the jewelry business, where jewelry stores offer a service to consumers looking for gifts that hold a forever meaning. This involves customizing jewelry, such as necklaces, bracelets, and anklets, by welding it onto the customer (without a clasp) so that it becomes a permanent part of their body.
It’s an unconventional approach, but the results are astounding, as the jewelry becomes a permanent symbol of the relationship or occasion it represents. No wonder a staggering number of best friends, bridal parties, mother-daughter families, and couples are getting permanent jewelry to signify their unbreakable #forever bond.
Now we shouldn’t be sleeping on this trend, should we? Take advantage of this moment to make your website more noticeable, and here’s how:
3 Steps to Boost Your Website Traffic with Permanent Jewelry Trends
#1 Create Your Own Permanent Jewelry Service Page
One of the most effective ways to do this is by creating a separate service page on your website for permanent jewelry. Start by writing about the concept of permanent jewelry, the process of making it with examples, tips, pricing, why people opt for it, as well as the meaning behind it.
Adding high-quality images and videos of your work can also enhance the page’s appeal to help visitors get a better idea of what to expect. A separate service page dedicated to permanent jewelry also presents an opportunity to set the site apart from your competitors.
#2 Optimize Your Service Page for Search Engines
Once you have created your service page, optimize it for search engines using SEO. This means using relevant keywords related to permanent jewelry throughout the page, including the page title, headings, body text, and alt text for images, to improve your search engine visibility and attract a steady stream of targeted traffic to your website.
But what are the related keywords to permanent jewelry that you should be using on your website? According to the Google Trend data, the keywords “bracelets” and “permanent jewelry near me” are the top related topics and queries, respectively. You can also take advantage of ChatGPT’s popularity and other AI-writing tools that could generate keywords for your page.
#3 Promote Your Page
Now it’s time to let people know you’re also into forever jewelry. You can create social media content and blog posts on your Google business profile that link to your permanent jewelry page. Whenever you use the keyword “permanent jewelry” on any part of your website, such as your homepage and product pages, ensure to create an internal link from those pages to your permanent jewelry service page or vice versa.
And remember to explore off-page SEO strategies like building high-quality backlinks from websites in the same permanent jewelry niche. These strategies not only help potential customers find your website but also signal to search engines that your website is relevant.
The trend of permanent jewelry is not just a passing fad – it’s an opportunity for your jewelry store website to attract more customers and boost your traffic. By creating a separate service page, optimizing it for search engines, and using related keywords throughout your website, you can increase your online presence and attract more potential customers.
If you need help with SEO or gaining more traffic to your website, contact us at 855-815-3935 or jewelrystoremarketers.com for expert assistance. Don’t miss out on this exciting opportunity to grow your business leads with permanent jewelry!