Last updateTue, 19 Jun 2018 9pm

Contemporary metals for a contemporary world


Once considered a passing fad a decade ago, contemporary metal wedding bands are now a must-have product component of a successful retail jewelry store.

Gone are the days when manufacturers only offered titanium bands in a few select styles. Now, an elite group of manufacturers are producing cutting-edge, high-end pieces that equal or exceed the design aspects of those found in gold and platinum. Custom design is not just for precious metals anymore.

Fable-rings-NovContemporary metal manufacturer Fable Designs, has been on the cutting edge of the contemporary metals market for over a decade. Over the last couple of years, they have seen a large part of their business originate from custom ring orders. According to Eric Crow, President of Fable Designs, “Contemporary custom design work has grown exponentially over the past few years. Whether your customer would like to add an inlay, gemstones, tattoo artwork, or even their children’s finger prints, we have seen and done it all. Where these type of modifications used to take months, Fable Designs is able to accomplish the task in days. We understand that time is of the essence for our retail customers, so quick turnaround times are essential.”

With today’s man focused on both form and function, the durable nature of alternative metals is very appealing. Traditionally, titanium has been the leader in light-weight, durable metal offerings. Now, metals like royal cobalt, tungsten carbide, black zirconium and ceramic are at the vanguard in this rapidly moving, sophisticated market segment. As if the selection of metals themselves weren’t enough, we have also recently seen contemporary products catering to the outdoorsman with camouflage, exotic wood, and genuine carbon fiber rings. Where will this industry go next?

Mr. Crow further indicates, “Many jewelers are missing a wonderful opportunity to have these high-margin, high-turn products in their stores at minimal cost. If you are not taking advantage of this rapidly growing segment, I invite and encourage you to do so.”

With the gold market near all-time highs, now is an excellent time to take advantage of the lower-cost contemporary metals. With high-end contemporary metals, you can still earn an excellent profit margin, while at the same time, cutting your inventory cost dramatically.

You can contact Fable Designs at 866-847-4647 or www.fabledesigns.net.